Saudi's ‘MDLBEAST Presents' Targets more Growth and Unique Experiences Following Breakout Year
MDLBEAST’s talent booking arm goes from strength to strength
February 14, 2022, Riyadh, Saudi Arabia: After delivering milestone events at the end of 2021 and building on them with more incredible experiences already in 2022, Saudi music-entertainment company, MDLBEAST, sees not only the local market but the wider Middle East region as key to growth for its “MDLBEAST Presents” talent booking and event management arm.
From securing global artists James Blunt, Wyclef Jean, and Craig David for the DIRIYAH E-PRIX, to bringing Justin Bieber, Tiesto, Jason Derulo, and David Guetta for the Saudi Arabian Grand Prix after race concerts, ‘MDLBEAST Presents ‘has quickly built a reputation as the leading full-service talent booking provider for the region.
It comes as the live-event sector continues to develop in Saudi Arabia and more entertainment events are planned in the Middle East post-pandemic.
Talal Albahiti, MDLBEAST’s chief operating officer and head of talent booking says the region is entering its most exciting era for music and entertainment fans, “The opportunity in the market is bigger than ever and we feel genuinely privileged to be leading the change. We’re projecting a lot of growth in entertainment events across 2022 and beyond, and we want to be right in the middle of all of it.
He added, “Through MDLBEAST Presents, we aim to create a touring culture to build a more sustainable sector for the whole region. We’re excited to be taking our talented team and expertise to the region to ensure music fans across the region enjoy the best talent from around the world.”
While MDLBEAST Presents is building a reputation for major live concerts, more exclusive and intimate events are also part of their repertoire. David Guetta’s Saudi residency, which saw him perform at a number of venues across Riyadh city at the end of 2021, was by MDLBEAST Presents.
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