Tech Drives the Beast: The F150 Tremor Packs the Tools Required to Unlock Performance
• The 2022 F-150 Tremor packs in a host of available technologies that drive performance in even the deepest, most unforgiving outdoor environments, including enhanced Trail Control, Trail One-Pedal Drive, and Trail Turn Assist. • Ford Co-Pilot360 makes the on-road experience smoother than ever, with a host of available ......Read More
Tuesday, November 22, 2022
Hyundai Celebrates Middle East Launch of New 2023 Palisade in Riyadh
• 2023 new Palisade Flagship SUV offers refined exterior and interior design • Tech features to further enhance driver & passenger experience • Array of advanced Safety & ADAS capabilities Riyadh, Nov 17, 2022 – Hyundai today unveiled its flagship SUV, the 2023 new Palisade SUV in a ......Read More
Thursday, November 17, 2022
Battista Pure-Electric Hyper GT Makes Its Middle East Debut in Saudi Arabia
• The Battista pure-electric hyper GT by Automobili Pininfarina has arrived on the roads of the Middle East as it makes its dynamic launch in Riyadh, Saudi Arabia • The Italian electric luxury brand has expanded its presence in the region with Nine Motors appointed as its new retail partner in Saudi Arabia • The Battista ......Read More
Monday, November 14, 2022
SAMF Announces Quality Entry for Next Weekend's Saudi Baja 2022 Ė Hail
Saturday, November 5th, 2022 HAIL (SAUDI ARABIA): The Saudi Automobile and Motorcycle Federation (SAMF), in conjunction with the Ministry of Sport and in partnership with Abdul Latif Jameel (ALJ) Motors, has announced an impressive entry list for the Saudi Baja 2022 – Hail, which takes place on November 10-12. The three-day event is the seventh round of both the FIA World Cup for Cross-Country Bajas and the FIM Bajas World Cup, round three of the FIA Middle East Cup for Cross-Country Bajas and the third event in the new Saudi Toyota Rally Championship. Saudi Arabia’s top driver Yazeed Al-Rajhi and his German co-driver Dirk von Zitzewitz top an impressive ......Read More
Saturday, November 5, 2022
Goodyear to Showcase Eagle GO Concept Tire on CitroŽn oli
• The Eagle GO concept tire’s tread compound is made of nearly all sustainable materials • Developed in partnership with the CitroŽn oli concept car project Using a range of sustainable materials in the tire tread compound, The Goodyear Tire & Rubber Company has developed the Eagle GO concept tire, which will be ......Read More
Monday, October 24, 2022
The First-ever BMW XM.
Munich. As its 50th anniversary celebrations continue, BMW M GmbH brings us its first ever high-performance car with electrified drive system. A plug-in hybrid system comprising a V8 petrol engine and an exceptionally powerful electric motor endows the BMW XM with captivating dynamic prowess. The newly developed M HYBRID drive system, an ......Read More
Monday, October 3, 2022
voco Riyadh Launches Ev Charging Station
• voco Riyadh is the first hotel in the Saudi capital to provide a charging station for electric vehicles. • Allaf: voco is a brand built on sustainability. • EV station part of other green initiatives launches by voco on a global level. Riyadh: voco Riyadh, owned and operated by the InterContinental Hotels Group, ......Read More
Monday, September 26, 2022
Benchmark for Street and Track, Ford Introduces Mustang Dark Horse and New Family of Track-Only Race ...
• All-new Ford Mustang Dark Horse is the first new Mustang performance series in 21 years, featuring a sinister yet premium exterior and interior styling hinting at the best performance ever from its new 5.0-liter V8, projecting 500 horsepower • Dark Horse with available Handling Package is the most track-capable ......Read More
Monday, September 19, 2022
Saudi Arabia to Host the FIA World Touring Car Cup 2022 Finale
Kingdom set to host season-deciding WTCR − FIA World Touring Car Cup races for the first time this November 25th - 27th at the Jeddah Corniche Circuit’s newly configured 3.45km layout Jeddah, Saudi Arabia (September 1st): Saudi Motorsport Company (SMC), in conjunction with the Saudi Automobile and Motorcycle Federation (SAMF), can today confirm that, subject to signature of the Event Promoter’s Agreement, Saudi Arabia will host the FIA World Touring Car Cup 2022 finale at the world-class Jeddah Corniche Circuit later this year in a series of night races. Set to take place on 25th-27th November, the arrival of the exhilarating and ......Read More
Thursday, September 1, 2022
Lincoln Model L100 Concept Signals the Brand's Future Vision; Explores Reimagined Space for Personal ...
• Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 ......Read More
Monday, August 22, 2022
Ford Headlight Tech Helps Keep Drivers' Eyes on the Road
Al Riyadh, Saudi Arabia, 18, August 2022: Head-up displays have for some time enabled drivers to stay focussed on the way ahead. But now Ford engineers are trialling new headlight technology that could help ensure those behind the wheel literally keep their eyes on the road. 1 The new technology can project directions, speed limits or ......Read More
Thursday, August 18, 2022
New Lincoln Navigator Arrives in the Middle East with a Refreshed Exterior, New Interior Options, an ...
• The Navigator arrives with an updated signature grille, front end equipped with standard adaptive pixel projector headlamps, and all-new 3D taillamps • Ford’s SYNC4Ò infotainment system offers drivers enhanced voice recognition for the ultimate personalized experience through a large 13.2-inch center ......Read More
Tuesday, August 16, 2022
All-New Ford Taurus Powers to High Levels of On-Road Performance with the Blue Oval's Proven EcoBoos ...
• Mated to an efficient eight-speed SelectShift automatic transmission with a revolutionary rotating gearshift, the all-new Taurus’ powertrain exudes sophistication • Complementing the power of Ford’s flagship front-wheel drive sedan, is its three driving modes and a contemporary, premium rotary gear shifter, and an ......Read More
Thursday, July 28, 2022
Ford Releases New Battery Capacity Plan, Raw Materials Details to Scale EVS; on Track to Ramp to 600 ...
• Ford has added battery chemistries and secured contracts delivering 60 gigawatt hours (GWh) of annual battery capacity to deliver global 600,000 EV run rate by late 2023 • Lithium iron phosphate battery packs coming for Mustang Mach-Es sold in North America next year and F-150 Lightnings in early 2024, creating more capacity for ......Read More
Monday, July 25, 2022
Ford Trials Robot Charging Station Designed to Give Disabled Drivers a Much Needed Helping Hand
Al Riyadh, Saudi Arabia. July 21, 2022 – For most of us, filling a car with fuel, or charging an electric vehicle is a simple task. But for disabled drivers, people with reduced mobility and older people it can be a significant challenge. Now, Ford has developed a prototype robot charging station that drivers operate via their ......Read More
Thursday, July 21, 2022
Lincoln Middle East Shares Tips to Improve Your Luxury Car's Longevity This Summer
You’ve invested in a premium vehicle – here are some ways to keep it in top condition, even in blazing heat. As temperatures rise across the GCC region, it’s important to remember that summer poses more problems than sweat and discomfort – it also requires a special regimen of care for your vehicle. If you happen to own ......Read More
Monday, July 18, 2022
One Millionth Export MG Rolls Off the Production Line, as Brand goes from Strength to Strength in th ...
(18 July 2022), Middle East: MG Motor has celebrated a major milestone, with the one millionth vehicle destined for international export rolling off the production line. The historic model was a new MG ZS, a symbol of the impressive achievements of the British-born car brand since it commenced exports following its acquisition by SAIC Motor in ......Read More
Monday, July 18, 2022
Style Sets the All-New Ford Taurus Apart, With Seamless Smartphone Connectivity and Best-in-Class To ...
• At the heart of Taurus’ interior connective experience is a large multi-function 13.2-inch centre touchscreen – complementing the big 8-inch digital instrument panel cluster – loaded with Ford’s SYNC4 infotainment system • Smart styling extends beyond infotainment to LED welcome lighting, impressive cabin and ......Read More
Wednesday, June 29, 2022
Ford Heritage Vault Unlocks 100 Years of History, Now Available Online
• Ford is making more than 5,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history available to the public online for the first time • The collection – at https://fordheritagevault.com – spans Ford’s production history from the company’s ......Read More
Thursday, June 16, 2022
Ford Motor Company Joins First Movers Coalition, Announces New Commitment to Purchase Green Steel an ...
• In becoming a member of the First Movers Coalition (FMC), Ford joins other global climate leaders in putting its purchasing power behind emerging clean technologies • As one of the world’s largest purchasers of steel and aluminium, Ford commits to invest in the technology and scale to create commercially viable ......Read More
Monday, June 6, 2022
All-New Ford Taurus Lands in the Kingdom of Saudi Arabia with a New Modern Design Emphasising Balanc ...
• Taurus arrives with an all-new progressive design, equipped with Ford’s established energetic EcoBoost engine, and boasts numerous competitive driver assist and convenience features • At the heart of Taurus’ interior connective experience is a large multi-function best-in-class 13.2-inch centre touchscreen – ......Read More
Wednesday, May 25, 2022
Introducing Theeba Motorsport - Reema Juffali Creates Team to improve Saudi Arabian access to Motors ...
Riyadh/Dubai, 18th May 2022: With a mission that extends beyond the track, Theeba Motorsport is proud to announce its formation and entry onto motor racing’s GT3 world stage in 2022. Founded by Saudi Arabia’s first female racing driver, Reema Juffali, the team will improve Saudi access, participation and representation in the ......Read More
Wednesday, May 18, 2022
Mohamed Yousuf Naghi Motors concludes Ramadan Celebrations with exclusive BMW offers in Saudi Arabia
Jeddah, Saudi Arabia: Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group in Saudi Arabia, has revealed its exciting Ramadan offerings to conclude the festive celebrations, with exclusive offers across select BMW models including the iconic BMW X5 and BMW X7. Valid until 30th of April, Mohamed Yousuf ......Read More
Friday, April 29, 2022
Testing the All-New Taurus: Ford's Best-Selling Nameplate in the Middle East for Past Five Years Pro ...
• As with all Ford launches in the region, the all-new Taurus underwent exhaustive testing the by in-market product development team conducted at the height of the Middle East summer • Taurus, coming to the region soon, will arrive with an all-new modern design, be equipped with Ford’s established exemplary EcoBoost engine, and ......Read More
Friday, April 22, 2022
Ford Mustang Continues as World's Best-Selling Sports Coupe, Capturing Title Seventh Year in a Row
Al Riyadh, Saudi Arabia - 21, April 2022: For the seventh year in a row, Ford Mustang® – which celebrated its 58th birthday this Sunday – is the world’s best-selling sports coupe, according to Ford analysis of registration data from S&P Global Mobility*. Mustang retains its ......Read More
Thursday, April 21, 2022
W7Worldwide's 7 Communications Strategies for the Automotive Sector to Navigate the Post Covid-19 Tr ...
New Report: The world turns its back to petrol-fueled vehicles as it enters a new energy era Riyadh: Analysis across industries suggests the global auto industry is emerging as a relatively strong performer in the recovery from the pandemic. The automotive sector’s level overall activity in Q2 of 2021 was running well above ......Read More
Monday, April 11, 2022
Ford Releases Inaugural Human Rights Report, Increases Climate Risk Disclosure in 2022 Integrated Re ...
• Ford’s second annual Integrated Sustainability and Financial Report marks the company’s 23rd year of sustainability reporting • Supplementing the report is a standalone human rights report – a first for Ford and the U.S. auto industry – plus a combined task force on climate-related financial disclosures ......Read More
Monday, April 4, 2022
Ford Middle East Recognizes Distributor Partners for Outstanding Performance in Improving the Custom ...
Dubai, UAE, April 4, 2022 – Ford Middle East recently announced the winners of its annual Henry Ford Excellence and President’s Awards – a programme designed to recognize its distributor partners for delivering outstanding customer experience and operations in 2021. The awards ceremony and handover of the trophies occurred during ......Read More
Monday, April 4, 2022
Into the Metaverse: Alfa Romeo F1 Team ORLEN joins Everdome
Riyadh, KSA, 25 March 2022: Alfa Romeo F1 Team ORLEN will make a huge step towards its presence in the metaverse as it unveils a partnership with Everdome, the world’s first hyper-realistic metaverse, to provide a digital home for the future of their community and fan engagement. Through this partnership, Everdome will be ......Read More
Friday, March 25, 2022
Ford GT Alan Mann Heritage Edition Celebrates Experimental GT Race Car Prototypes from 1966 at Chica ...
• 2022 Ford GT Alan Mann Heritage Edition pays tribute to Alan Mann Racing’s lightweight 1966 Ford GT experimental race cars • Limited-edition livery features Alan Mann Racing’s signature red and gold exterior with contemporary touches of exposed carbon fiber and Frozen White accents • Ford GT Alan Mann ......Read More
Monday, March 7, 2022
Next-Generation Ford Everest Is Bold Outside, a Sanctuary on the Inside and Engineered For Adventure
• Built tough and capable on the outside, next-gen Everest’s sanctuary-like interior provides occupants with a comfortable, safe, high-tech and inviting cabin designed for daily duties and long road-trips • Depending on market, Everest offers a choice of durable powertrains that includes a new 3.0-litre turbodiesel V6, its ......Read More
Wednesday, March 2, 2022
Next-Generation Ford Ranger Raptor Pushed to the Limits: Reveal Date Announced
Al Riyadh, Saudi Arabia, February 11, 2022 – Ford Motor Company will reveal the ultimate performance derivative of the Ranger on February 22, at 11:00am Dubai time/ 10:00am KSA time, via Ford’s Middle East Facebook and YouTube channels. Developed by Ford Performance for off-road enthusiasts, the next-gen Ranger Raptor has been ......Read More
Friday, February 11, 2022
Formula 1 STC Saudi Arabian Grand Prix 2022: 2 Months to go until F1 returns to the World's Fastest ...
“There’s no doubt about it, the drivers loved the track. From the moment they left the pits on Friday afternoon it was clear they relished the challenge of this venue” Martin Whitaker, Chief Executive Officer, Saudi Motorsport Company • First Grand Prix in Saudi Arabia was one of the most-watched ......Read More
Thursday, January 27, 2022
Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle East
• Ford Taurus registered impressive figures in KSA, where it registered 173% year-on-year growth • Ford F-150, which celebrated 45 consecutive years as the top-selling truck in the US, continued its steady growth in the region • Middle East has witnessed an overall year-on-year growth of 127% Al Riyadh, Saudi ......Read More
Thursday, January 27, 2022
Lincoln: Safety in Everything Comes as Standard Across the Range
• Four-model SUV line-up sets the standard with driver assist technology • Intuitive and non-distracting, Lincoln’s Co-Pilot 360 gains international five-star ratings Al Riyadh, Saudi Arabia, December 15, 2021: The Lincoln Motor Company continues to set the standard in luxury motoring with ......Read More
Wednesday, December 15, 2021
Bridgestone and WOQOD launches #CheckedbyBridgestone campaign across Qatar
The eight-day campaign is being held over four weekends across four WOQOD petrol stations in Qatar October 13, 2022 : Bridgestone, one of the world’s leading tyre and mobility solutions providers, in collaboration with WOQOD, has launched the #CheckedbyBridgestone campaign across four WOQOD petrol stations in Qatar to boost tyre safety awareness in customers and promote road safety. The eight-day campaign, which commenced in September 2022, will be held over four weekends in different locations, during which free visual tyre checks will be conducted. The campaign was held on September 30, 2022, and October 1, 2022, at the WOQOD petrol station in Al Hilal and on October 7 and 8, ......Read More
Friday, October 14, 2022