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Lincoln: Safety in Everything Comes as Standard Across the Range

• Four-model SUV line-up sets the standard with driver assist technology • Intuitive and non-distracting, Lincoln’s Co-Pilot 360 gains international five-star ratings Al Riyadh, Saudi Arabia, December 15, 2021: The Lincoln Motor Company continues to set the standard in luxury motoring with ......Read More

Wednesday, December 15, 2021

Formula 1 STC Saudi Arabian Grand Prix 2021 Launches Saudi Young Stars eKarting Competition for 6–12 ...

Competition to culminate in the Jeddah Corniche Circuit Fanzone at the inaugural Formula 1 weekend in Jeddah Jeddah, Saudi Arabia – November 20, 2021: The Saudi Motorsport Company in association with the Saudi Automobile & Motorcycle Federation (SAMF) - Promoters of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 ......Read More

Saturday, November 20, 2021

Red Bull Showrun Set to Amaze Jeddah on the Streets and in the Skies

A packed schedule of breath-taking stunt performances and high-speed demonstrations on land and in the air will accompany the Red Bull Racing Showrun in Jeddah on November 12th Red Bull’s famous RB8 car will be driven by former Austrian Formula 1® driver, Patrick Friesacher Dario Franchitti to drive the 1979 Williams FW07/1 Horacio Llorens and Rafael Goberna to perform parachute landing Red Bull riders Mike Jensen and Shadi Al Dhaheri to stage motorcycle stunt show Jeddah, Saudi Arabia - November 11, 2021: With just three weeks to go until the Kingdom of Saudi Arabia hosts the inaugural FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021, the Red ......Read More

Thursday, November 11, 2021

Your Lincoln, Your Way – Personalization At Its Very Best'

• Lincoln has completely redefined the customer experience on every level • Ultimate flexibility and transparency set new industry standards Al Riyadh, Saudi Arabia, 7 November 2021 – The Lincoln Motor Company continues its drive to overhaul the experience of purchasing a new vehicle, providing customers with ......Read More

Sunday, November 7, 2021
Red Bull to Give Jeddah a Taste of Formula 1® Weeks Before the First Ever Saudi Arabian Grand Prix

Thousands will witness spectacular live Red Bull Racing demonstration on the streets of Jeddah on November 12th Jeddah, Saudi Arabia - November 07, 2021: As Saudi Arabia prepares to host the pinnacle of motorsport for the first time when the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 makes its long awaited debut in Jeddah on the ......Read More

Sunday, November 7, 2021

Saudi Arabia's Hafil Transportation Company Increases Efficiency with Infor Enterprise Asset Managem ...

Infor EAM Helps Provide Smooth Passage for Pilgrims to the Holy City Jeddah, Saudi Arabia – 17 October, 2021 – Infor, the industry cloud company, today announced that Hafil Transportation Company, the region’s biggest transportation company, has deployed a suite of Infor solutions including Infor EAM, to ......Read More

Sunday, October 17, 2021

50 Days to Go Interview: "Formula 1 provides a great platform to showcase the cultural and comm ...

50 DAYS TO GO! “Formula 1 provides a great platform to showcase the cultural and community values of Saudi Arabia” Martin Whitaker, CEO FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 As the countdown to Saudi Arabia’s first ever F1® race continues, we spoke to Martin Whitaker for a more detailed discussion about the ......Read More

Saturday, October 16, 2021

How Lincoln Keeps Pace With Rapidly Changing Luxury Consumer Trends'

· Lincoln gears up to celebrate its 100th anniversary with exciting developments · Progress is vital for brands to remain relevant in today’s constantly evolving market Al Riyadh, Saudi Arabia, September 30, 2021: The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the luxury vehicle sector across some of the most competitive regions in the world. With a newly honed and refined four-model range of exceptional SUVs, Lincoln’s more focussed recent approach has reaped huge dividends for the company, which has for decades enjoyed a reputation for class-leading ......Read More

Thursday, September 30, 2021
2021 Formula 1 Saudi Arabian Grand Prix: Construction of the World's Largest LEGO ® Brick Build of a ...

Official Attempt at assembling the world’s largest LEGO ® brick build of a Formula 1® car has begun today Jeddah, Saudi Arabia - September 16, 2021: The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX – has officially begun its Official Attempt at assembling the world’s largest LEGO brick build of a Formula 1® car today, with HRH Prince Saud bin Abdullah bin Jalawi, advisor to the governor of the Makkah Region and acting Governor of Jeddah and HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, Chairman of SAMF, laying the first brick at the downtown activation site located ......Read More

Thursday, September 16, 2021

Stunning Lincoln Nautilus Sails into the Region, Immediately Setting a New Benchmark for Luxury Cros ...

>2021 Nautilus arrives to Saudi Arabia laden with the advanced driver-assist features of Lincoln Co-Pilot360™, including Pedestrian Detection and a rear-view camera >Providing more horsepower and torque than its closest competitors Lincoln Nautilus’ engine delivers smooth power through three advanced technologies – ......Read More

Sunday, September 12, 2021

2021 Formula 1 Saudi Arabian Grand Prix

Promoter To Build World’s Largest LEGO ® Brick Build of a Formula 1® Car for Charity Newest F1 street track launches Official Attempt to assemble the world’s largest LEGO ® brick build of a Formula 1® car in Jeddah to celebrate the arrival of F1® and fundraise for Ehsan - Saudi Arabia’s focal national charity Jeddah, Saudi Arabia - September 11, 2021: The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX – has today announced its plan to assemble the world’s largest LEGO brick build of a Formula 1® car in aid of Ehsan - Saudi Arabia’s focal ......Read More

Saturday, September 11, 2021

Ten Things You Probably Didn't Know About Lincoln

Riyadh, Saudi Arabia - September 08, 2021: Lincoln, is amongst the longest established US automotive brands, with a history as rich as it is extensive, helping to propel continuous new sales records across the Middle East and beyond. Yet for all the familiarity this aspirational brand deservedly enjoys, there is a wealth of fascinating, ......Read More

Wednesday, September 8, 2021
Saudi Automobile and Motorcycle Federation Expresses Support for ‘Dakar Future' Ahead of Return of D ...

The transformative energy transition plan is dedicated to fostering green innovation in the world of rally raids JEDDAH, Kingdom of Saudi Arabia | 02 September 2021: The Saudi Automobile and Motorcycle Federation (SAMF) – a leading sports entity that supports and supervises motorsport activities in the Kingdom of Saudi Arabia ......Read More

Thursday, September 2, 2021

2021 F-150 PowerBoost Hybrid's Fuel Efficiency, Raptor-Rivalling Torque and All-New Capabilities Mak ...

Riyadh, KSA - 02, September 2021: The 2021 F-150 was engineered for work and play, and nowhere is this more apparent than with the debut of the PowerBoost full hybrid equipped F-150 pickup. The first pickup in its segment to come with the option of a full hybrid powertrain, F-150 PowerBoost seamlessly marries ......Read More

Thursday, September 2, 2021

2021 Formula 1 Saudi Arabian Grand Prix: Overtake the Future

The Race to a Better Tomorrow Jeddah, Saudi Arabia - August 23, 2021: The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX - has today revealed its new OVERTAKE THE FUTURE signature, blending the distinct features of Saudi Arabian culture and heritage with the ......Read More

Monday, August 23, 2021

2021 Formula 1 Saudi Arabian Grand Prix Marshal Training Programme Launches

Jeddah, Saudi Arabia - August 19, 2021: The Saudi Automobile & Motorcycle Federation (SAMF) is delighted to announce the commencement of the initial training phase for the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX Marshal Training Programme. The 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX will take place on the newly built Jeddah Corniche Circuit – soon-to-be the fastest and longest street circuit in the world – on the weekend of December 3rd – 5th along the shores of the breathtaking Red Sea in front of a global audience of millions. SAMF is also thrilled to call upon the expertise of a team of specialist Bahraini Marshals - who have been overseeing their own F1 ......Read More

Thursday, August 19, 2021
Lincoln Wins Top Premium Brand in 2021 AutoPacific Vehicle Satisfaction Awards for Second Year in a ...

Al Riyadh, Saudi Arabia, August 18, 2021: Lincoln once again takes home the top spot in this year’s AutoPacific Vehicle Satisfaction Survey – awarded the Top Premium Brand for the second year in a row. AutoPacific publishes a wide variety of syndicated studies in the automotive industry, objectively measuring owner satisfaction with 36 individual attributes ranging from driving performance and features usability to seating comfort and interior design. True to the brand’s Quiet Flight DNA and power of sanctuary, Lincoln received high marks for vehicle quietness, ride quality, handling and safety features. Recognized for the smooth and powerful catalog of ......Read More

Wednesday, August 18, 2021

Ford Recruits Robot Test Drivers to Help Ensure Vehicles are Ready to Face the Toughest Conditions'

Al Riyadh, Saudi Arabia, 16 August 2021: Ford’s state-of-the-art Weather Factory has never been busier. Used to simulate a range of extreme conditions under one roof, it has enabled engineers to test vehicles in a way that is less impacted by travel limitations than real-world testing. But so realistic are the ......Read More

Monday, August 16, 2021

Lincoln's Move to All-SUV Line-Up: a Dazzlingly Bright Future, Built on Traditions of the Past

• Sales success continues unabated during 2021, with remarkable results in key markets • Revitalised, SUV-only model range credited with spearheading growth across region AlRiyadh, Saudi Arabia, August 11, 2021 – Lincoln continues its growth in the Middle East market, despite continued challenges posed by global ......Read More

Wednesday, August 11, 2021

Ford Tech Helps Prevent Children and Pets Being Left in Hot Cars'

Al Riyadh, Saudi Arabia, 4 August 2021 – Whether for weekend getaways, or taking time out of the city, the staycation boom has seen many of us rely on our cars for our holidays. Every year, children and family pets suffer fatal heatstroke after drivers have left them inside cars, where temperatures can rapidly exceed those experienced ......Read More

Wednesday, August 4, 2021
10 Things You Need to Know About Ford Ranger

Al Riyadh, Saudi Arabia, 28 July 2021: Designed and engineered by a global team headquartered in Australia, the Ranger is now sold in more than 180 markets around the world, and continues to build a reputation for quality, reliability and durability. The Ford Ranger is truly a global product and has just notched up a decade ......Read More

Wednesday, July 28, 2021

British-Born MG Motor Gains in Popularity during the first half of 2021 in the Middle East

• Year-to-date sales in the Middle East exceed around 20,000 units until end of June 2021, growth of 97% compared to the same period last year • MG Motor enjoyed an outstanding performance during the month of Ramadan with growth of 274% vs last year and a strong market share of 4.1% • Saudi Arabia ranks first in sales volume ......Read More

Tuesday, July 27, 2021

2021 Formula 1 Saudi Arabian Grand Prix: TICKETS ON SALE NOW!

Newest race on F1 Calendar announces launch of ticket sales with Promoter releasing first 40% batch for the inaugural race weekend in Jeddah on December 3rd – 5th • Debut race weekend to take place in Jeddah under the lights on December 3rd - 5th, 2021 • Promoter initially releasing 40% of tickets with a view to maximising capacity by race weekend • Tickets on sale to fans at home and abroad • Newest circuit in F1 set to become F1’s longest & fastest street circuit Jeddah, Saudi Arabia - July 25, 2021: The Saudi Automobile ......Read More

Sunday, July 25, 2021

With Class-Leading Levels of Power, Capability and Technology, The 2021 F-150 Offers Owners Exceptio ...

Al Riyadh, Saudi Arabia, 15, July 2021: The Ford F-150 has established itself as a firm favourite with truck enthusiasts in the region with capability, technology and safety technologies that continue to raise the bar in the light-duty truck segment. But the engineering and design team behind the all-new F-150 wasn’t satisfied ......Read More

Thursday, July 15, 2021
Saudi Star Juffali Highlights Learning Experience Following Latest F3 Performance

July 13, 2021: Saudi driver Reema Juffali says the experience she gained from her latest outing at the BRDC British F3 Championship was hugely valuable, and the 29-year-old also paid tribute to those fans supporting her back home. Juffali, part of the Douglas Motorsport team, was in action at Donington Park in the third stage ......Read More

Tuesday, July 13, 2021

Racing for the Future of Mobility At the New York City E-PRIX

• NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility. NEOM, Saudi Arabia. July 12, 2021: With rounds 10 & 11 of the ABB FIA Formula E World Championship taking place in New York City over the weekend, ......Read More

Monday, July 12, 2021

Saudi Racing Star Reema Juffali Sets Sights on Silverstone Success

26 June, 2021: Saudi driver Reema Juffali will be competing on one of motorsport’s most iconic tracks over the coming days – and the 29-year-old driver will pay tribute to her Saudi heritage by wearing a personalized helmet. As part of the Douglas Motorsport team, Juffali is taking part in the second stage of the British F3 ......Read More

Saturday, June 26, 2021

All-New Ford Bronco Earns Prestigious iF Design Gold Award 2021; Jury Says Pragmatic, Emotional Desi ...

• Out of nearly 10,000 entries, all-new 2021 Ford Bronco two-and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021 • “Pragmatic, emotional design” of all-new Bronco brings “the thrill of its iconic forebear ......Read More

Thursday, May 27, 2021
UD Trucks Assembled in the Kingdom Today For the Kingdom of Tomorrow

JEDDAH, Saudi Arabia, May 23, 2021: UD Trucks, the leading Japanese truck manufacturer, with a range of medium and heavy duty vehicles that provide comprehensive solutions that meet the needs of Kingdom's demanding transportation sector are now being assembled, with excellence, in the Kingdom of Saudi Arabia at Zahid Group’s Arabian Vehicles & Trucks Industry (AVI) facility in the King Abdullah Economic City (KAEC). AVI is now the only facility in the world that assembles Volvo Trucks, Renault Trucks and UD Trucks on the same production line; an achievement that showcases Zahid Tractor, AVI and Zahid Group’s relentless commitment to creating career ......Read More

Sunday, May 23, 2021

Formula 1 Saudi Arabian Grand Prix Unveils Jeddah Street Circuit

Newest track on F1 Calendar set to be the world’s fastest street circuit • Debut race weekend to take place in Jeddah under the lights on December 3rd - 5th, 2021 • Estimated average speeds of 250 km/h – F1’s fastest street circuit • Jeddah City Circuit stretches to 6.175 kilometres in length - F1’s longest street circuit • Newest circuit in F1 features 27 corners, 3 potential DRS Zones Jeddah, Saudi Arabia - March 18, 2021: The Promoter of the 2021 Formula 1 Saudi Arabian Grand Prix has today revealed the layout of the newest circuit in F1 – the Jeddah Street Circuit. The first ever Formula 1 ......Read More

Thursday, March 18, 2021

Mercedes-EQ Formula E Team Visits NEOM Ahead of Diriyah E-prix

• Mercedes-EQ Formula E Team visits NEOM ahead of the first ABB FIA Formula E World Championship race in Saudi Arabia. • Footage released today shows Stoffel Vandoorne driving the Mercedes-EQ Silver Arrow 02 along NEOM’s spectacular Magna Road ahead of the Diriyah E-Prix. • Stoffel Vandoorne is ......Read More

Monday, February 22, 2021

Toyota Celebrates Another Outstanding Performance at Dakar 2021 in Saudi Arabia

• Unprecedented eight consecutive victories for Land Cruiser in Dakar Rally • Auto Body’s Land Cruisers secured a 1-2 victory in the Production Car category • GAZOO Racing’s Hilux claimed second place in the Four-Wheel Drive category 2 February 2021: Toyota has proved once again the ......Read More

Tuesday, February 2, 2021

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