February 20, 2015 – Vancouver, Canada –ECOBREX Parts Canada, a subsidiary of Hardex Brakes Corp., the world leader in automotive brakes manufacturing and supply with a distribution network in over 50 countries worldwide, announced today the opening of a new warehouse distribution facility in Dubai, UAE. The new facility is expected to gain full functionality in April 2015. With two regional offices in Dubai, Ecobrex will be able to more effectively manage any and all communication between the headquarters in Canada and the MENA region clients.

Ecobrex already has a regional office in Dubai, UAE to oversee the daily aspects of the business, from sales to administration. The new facility is established in partnership with Albelad Auto Parts Trading FZC, an affiliate of the highly reputable Albelad & Alodhaib Co. Ltd spanning over Saudi Arabia’s capital Riyadh with numerous locations. Ecobrex and Albelad Auto Parts Trading FZC, the exclusive authorized dealer in UAE, Jordan, Kuwait, Oman, Qatar, Lebanon & Bahrain, aim together at ensuring customers achieve cost efficiencies and reduce “time to value” in warehouse deployments.

Through commandeering operations in the MENA region from a central location, the new warehouse facility will support Ecobrex’s ongoing commitment to customer satisfaction via near-instant order deliveries across the region. Utilizing an already strong distribution network, Ecobrex will introduce to its customers a delivery system that is more flexible, manageable and cost-effective.

Babak Ras, General Manager of Hardex Brakes Corp. Export Office, states, “The new facility is just another example of how important the MENA market is for us. We want to provide a solution that has been designed and simulated with the sole purpose of providing optimum access and availability regarding Ecobrex products in the region. While most people cling to traditional approaches and equate innovation to only developing a new product, we here at Ecobrex believe it can also be manifested in developing an integrated solution solving specific problems.”

There is also a new Nasser Sq. showroom in the works that is designed to convey a premium-feel as well as the high-tech nature of Ecobrex products.  Epitomizing the unrivalled leadership of Ecobrex in the auto parts industry, the new showroom will further reinforce Ecobrex’s presence in the MENA region.

The opening dates of the mentioned facilities have been strategically chosen by Ecobrex in order to create a synergy effect with the upcoming mass marketing initiatives including but not limited to product videos and TV commercials designed specifically for the MENA region, to be aired in May 2015. Through increasing its visibility on various channels, Ecobrex is confident it will create positive word-of-mouth and achieve unparalleled brand awareness.

As an on-going project, Ecobrex will also be attending four international exhibitions in the following locations & times:

Automechanika Istanbul – Turkey, APRIL 9 – 12 2105, Hall# 7 Booth# A160

Automechanika Chicago – USA, APRIL 24 – 26 2105, Booth# 2718

Automechanika Dubai – UAE, JUNE 2 – 4 2105, Hall# 8 (Complete Block)

Latin Auto Parts Expo – Panama city, Panama, JUNE 18 – 20 2105, Booth# C365

Make sure to visit our booths in any of the above locations. Inspect the top quality products, chat with our representatives, and experience the high regard in which Ecobrex clients are held. Become a part of the Ecobrex family and grow your business.