Riyadh – Kingdom of Saudi Arabia, 8 December 2022: Hia, the leading Arabic luxury lifestyle magazine, owned by SRMG, marks its 30th anniversary with a revamped brand, website, enhanced content and expansion onto new platforms.  

 

In addition to a website refresh, Hia will launch a new podcast and video series that explores premium fashion, beauty, culture and lifestyles; celebrates women from the region; and engages and inspires audiences. Hia’s content – which will remain focused on high end fashion, beauty, culture, health, career and self-empowerment – will be significantly enhanced to include more longform reads, aspirational stories and insightful interviews. Through its bold and dynamic stories, Hia will convey the diversity and splendour of the Middle East, and bring stories to life with creativity, integrity and cultural relevance.

 

The new rebranded print issue launches on December 8th with a special edition that celebrates the last 30 years of Hia and the evolution of fashion, beauty and luxurious lifestyle since its first publication in 1992. The new issue will feature interviews with Hollywood celebrities such as Amanda Seyfried and Lili Reinhart, and will explore classic and unusual jewelry pieces, accessory trends and the evolution of Middle Eastern make up over the past three decades.

Jomana Al-Rashed, CEO of SRMG, said: “Hia is the leading Arabic luxury lifestyle magazine, championing Arab women for over 30 years. Today’s brand evolution is designed to reflect the modern Middle Eastern woman, Hia’s readers; discerning women with a sophisticated taste in fashion, beauty, and culture.”

“Hia’s brand evolution is a further example of SRMG’s business strategy in action – evolving its media outlets and platforms to provide audiences with the content they want, when they want, where they want it.”

 

Over the past 30 years, the magazine has supported ambitious women from across the region; championing progress, providing a platform for them to tell their stories and paving the way forward for Arab women. Hia has inspired its audiences through groundbreaking interviews with prominent Arab women and international A list celebrities – including Queen Rania Al Abdullah of Jordan; former Prime Minister of Pakistan, Benazir Bhutto; current ambassador of the Kingdom of Saudi Arabia to the United States, Princess Rima bint Badr Al Saud; actress Elizabeth Hurley; and designers Domenico Dolce and Stefano Gabbana.

 

Mai Badr, Editor-in-Chief of Hia magazine, said: 'For three decades, the magazine has been integral to shaping women’s lifestyles across our region. The new brand has been informed by our readers and will continue to capture audiences across the region.  Our new brand identity will continue to lead the way for the pioneering Hia woman of today and tomorrow.”

 

Hia magazine’s newly revamped brand launch also coincides with the second edition of Hia Hub, the largest fashion and style conference in the region, being held from December 8 to 10 in the Jax district in Diriyah. The three-day event features exhibitions, panel talks with industry leaders, workshops, and masterclasses with world renowned fashion designer Zac Posen, visionary fashion stylist Law Roach, and celebrity beauty and makeup artist, Mary Phillips. Download your free pass and purchase access to the workshops at www.hiahub.com.

Hia magazine is a subsidiary of SRMG. Hia’s rebrand reflects SRMG’S new business strategy, which aims to strengthen its portfolio of media outlets through creativity and innovation and enhance the offering for audiences across the region and the world.