Home >> Food Industry

Saudi Coffee Company Attends Future Investment Initiative as Official Coffee Partner

Saudi Coffee Company Attends Future Investment Initiative as Official Coffee Partner

Thursday, October 27, 2022/ Editor -  


Home >> Food Industry
• Saudi Coffee Company (SCC) attends the sixth edition of Future Investment Initiative (FII) as official coffee partner, presenting an educational journey to shed light on the company’s mission to energize Saudi’s coffee industry
• SCC shares its ambitions to make the Saudi coffee industry among the most sustainable in the world      
Riyadh, October 27, 2022 - Saudi Coffee Company (SCC) attended this year’s Future Investment Initiative (FII) as the official coffee partner to share its wide-ranging plans to develop every aspect of value chain of the Kingdom’s coffee industry, from bean to cup. 
“FII was an excellent opportunity for Saudi Coffee Company to engage with investors, entrepreneurs and policymakers from across the world. We are pleased to see the interest and enthusiasm for      our mission to develop a sustainable and world-leading coffee industry in the Kingdom, and the opportunities this will create,” stated Raja AlHarbi, CEO of the Saudi Coffee Company.
FII’s 6th edition has brought together the world’s leading CEOs, policymakers, investors, entrepreneurs, and young leaders under the theme, ‘Impact on Humanity’, which focuses on developing new innovative and high-impact solutions to the sustainability challenges we face. SCC participated in the event with a view to building partnerships with investors and other strategic partners working in agriculture, distribution, marketing, and other sectors relevant to its mission. The theme is in line with SCC’s objective to make Saudi’s coffee industry among the most sustainable in the world. 
SCC’s sustainability plans are being developed by a team of global sustainability experts. There will be a focus on building new sustainable infrastructure, from farms to factories, while improving existing infrastructure to make it more environmentally friendly. In line with its mission of leading a sustainable sector, SCC is exploring a range of innovative sustainability solutions, including using agrovoltaics, which combine solar power and crops using the same land, while also integrating circular economy methods. SCC will also teach sustainable farming at a soon to be established coffee academy.
The company is also working to nurture the sector by adopting better planting, harvesting, roasting, distribution, manufacturing, and marketing techniques, focusing in particular on green and ground coffee systems, degassing systems, and primary, secondary, and end-of-line packaging. With these best practices in place, SCC is aiming to put Saudi coffee on countertops around the world within the next few years. 
SCC had two booths at FII where it showcased various types of local beans, while providing visitors with information on SCC’s mission to energize Saudi’s coffee industry. The booths attracted a great deal of attention and helped to demonstrate the high quality of blends produced from local and international beans. 
Wholly owned by Public Investment Fund (PIF), the Saudi Coffee Company (SCC) is the leading force behind Saudi Arabia’s efforts to develop and grow its nascent coffee industry. Working in tandem with the Kingdom’s 2,500 coffee farms, it aims to increase domestic coffee production from 300 tons a year today to 2,500 by 2032. 

Previous in Food Industry

Next in Food Industry

Home >> Food Industry Section

Latest Press Release

Alliance for Metaverse and Web3 Empowerment Launches at LEAP23

Starlinks to Launch SAR 100 Million Hybrid Logistics Facility in Riyadh

Alma Health, A Digital Healthcare Provider, Announces KSA Expansion Today During ...

NYBL Partners with Lenovo to Drive Research, Development and Innovation for the ...

Tech Mahindra to Establish its First Data & AI and Cloud Center of Excellence in ...

TETCO and Lenovo Collaborate to Accelerate Digitalization of KSA Education Secto ...

Rise of the Robots as Saudi Arabia Underscores Global Data and AI Aspirations wi ...

KSA and China Forge New Path Towards An Innovative Future with Launch of Saudi A ...

Cisco Study Identifies Key Success Factors to Boost Security Resilience in Saudi ...

Find a Gift as unique as your Love

Saudi Arabia's Real Estate Market ends 2022 with Fragmented Performance across C ...

Formula E Driving Evolution in Live Broadcast Coverage of Major Sports Events

Air Cargo Closes 2022 Near Pre-Pandemic Levels

Passenger Demand Recovery Continued on Track in December 2022 and for the Full Y ...

Saudi Arabia Hosts 26th Annual Meeting of Global Harmonization Working Party

Love is in the Air at Hilton Riyadh Hotel & Residences

Automation Anywhere Strengthens Operations in Saudi Arabia

Micro Focus to Showcase Technology Prowess at Riyadh Tech Conference

Lincoln Celebrates 101st Birthday: Automotive Heritage Meets Future Mobility

F5 to Highlight Power and Potential of Distributed Clouds at LEAP 2023