Strategic partnerships, sustainability and talent development will be key growth pillars

 20th September 2022, Riyadh, Saudi Arabia: Saudi Event Show, taking place from 19th to 20th September is bringing together the who’s who of the region’s MICE and entertainment industry in the Kingdom. Featuring over 25 free-to-attend live seminars taking place at the exhibition covering the latest trends and happenings pertinent to the industry, the two-day event is taking place at the Hilton Riyadh Hotel & Residences, Riyadh, Saudi Arabia. 
 
Organised by Informa Connect, the Saudi Event Show features seminars showcasing case studies and success stories from within KSA and across the Middle East region to harness local knowledge as well as global best practices and innovation.
 
“The Saudi Event Show is a great barometer for the Kingdom's entertainment landscape, naturally it is an essential event for us. The exponential growth of entertainment in the Kingdom has parallels to our growth plans and mission to contribute to the regional industry,' said John Lickrish, CEO, Flash Entertainment. 'We are excited about where the industry is heading, and we look forward to being part of that ambitious development. The Saudi Event Show is a great platform to connect, share knowledge and explore potential partnerships.”
 
The show brings together over 2500 event professionals and 50 exhibitors from across the region including event organisers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators, and other key stakeholders.   
 
“It’s great to be part of the Saudi Event Show. The show is always a great platform for the events industry professionals to connect and discuss the future of our industry. After 15 years in the region The Fridge is excited to continue its expansion into this dynamic market as we showcase our live events capabilities. We are really looking forward to meeting potential new clients and partners from KSA”. Shelly Frost, Founder & Director of The Fridge Entertainment.