Search SaudiArabiaPR.com

Home >> Automobile & Motoring

Ford Heritage Vault Unlocks 100 Years of History, Now Available Online

Ford Heritage Vault Unlocks 100 Years of History, Now Available Online

Tuesday, December 13, 2022/ Editor -  

Share

Home >> Automobile & Motoring
• Ford is making more than 5,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history available to the public online for the first time
 
• The collection – at https://fordheritagevault.com – spans Ford’s production history from the company’s founding in 1903 to its centennial in 2003
 
• Historical assets are available to Ford enthusiasts as free downloads for personal use from the American-based auto industry’s most comprehensive online database, which will grow as new items are added
 
Al Riyadh, Saudi Arabia, June 16, 2022 – Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.
 
Ford created the Heritage Vault (https://fordheritagevault.com) for fans, journalists and car enthusiasts, making it easy to discover the company’s rich heritage from anywhere in the world. The artifacts are downloadable for personal use, free of charge, for the first time as part of the American auto industry’s most comprehensive online database.
 
The Ford Heritage Vault contains more than 5,000 curated photographs and product brochures from Ford and Lincoln vehicles, spanning from the company’s founding in 1903 to its centennial in 2003. Ford will grow the Heritage Vault over time, drawing from its archives.
 
“We’re opening up in a way we’ve never done before,” said Ted Ryan, Ford archive and heritage brand manager. “Our archives were established 70 years ago, and for the first time, we’re opening the vault for the public to see. This is just a first step for all that will come in the future.”
 
The materials available in the online collection today were carefully curated over the past two years by Ford’s archives team. Many of the high-resolution images showcase the design and functionality of Ford and Lincoln vehicles. Others are memorable images that bring Ford’s heritage to life for fans and car enthusiasts, while also educating newcomers to the Blue Oval.
 
One set of brochures serves as a time capsule for the 1970s and ’80s. The series was created to market specific vehicle design packages to younger consumers and shows beach outings, racing and skydiving, accentuated with vivid oranges, browns and yellows.
 
“Complementing all of the vehicle photos available in the Ford Heritage Vault, brochures like these add so much more information and impact for people who want to learn about our
products, heritage and accessories,” said Ciera Casteel, processing archivist, who prepared materials for the Heritage Vault.
 
Taking a trip down memory lane
 
Ford worked with graduate students from Wayne State University’s library and information science program in Detroit, as well as Ford employees and retirees, to pilot the Heritage Vault in advance of its launch.
 
The collection appealed to both casual browsers and dedicated automotive enthusiasts, who reported a better appreciation for Ford and its heritage after using the site. A Ford employee even remarked that seeing the old photos brought tears to his eyes.
 
Ford Bronco and Ford F-Series were common search items among testers. Meteor, Fairlane, Galaxie, Model A and Edsel were also popular, with one user finding the Tempo models their mother and grandmother owned in the 1980s and ’90s.
 
Opening Ford’s heritage to all
 
Ford Heritage Vault has been created with accessibility features that translate photos, charts and graphs and other pre-digital assets for compatibility with assistive technology now used by blind and visually impaired site visitors, such as screen readers, to interpret websites. Heritage Vault users can request remediated versions of additional brochures as needed.
 
“These assets were born analog, and we have worked hard to bring them to the digital world,” said Casteel, who led the effort to make the assets accessible. “But digitizing isn’t enough. It was important to us that the Heritage Vault is accessible for everyone to enjoy.”

Previous in Automobile & Motoring

Next in Automobile & Motoring


Home >> Automobile & Motoring Section

Latest Press Release

Ministry of Finance and Federal Tax Authority Announce Amendment to Excise Tax o ...

Tonda PF Sport Chronograph Rose Gold Sandstone

Diriyah Company Announces $600 Million Construction Contract Award to Salini Sau ...

Diriyah Company Announces $1.53 Billion Construction Contract for The Diriyah Ar ...

UAE Team Emirates-XRG and Tadej Pogačar well-placed heading into week 2 of ...

The Countdown Is On, Honor Of Kings World Cup Kicks Off On July 15th

Isaac del Toro seals overall victory at the Tour of Austria

Casio to Release MR-G Inspired by the World's Largest Frog

Tadej Pogačar claims UAE Team Emirates-XRG's 60th win of season at Tour de ...

Why Catrice's Blushin' Charm is the One Thing You Need as Your Travel Essential

Hilton Signs First Tapestry Collection by Hilton in Saudi Arabia with Al Musbah ...

SADAFCO Publishes 2024 Sustainability Report, "Empowering Sustainable Chang ...

Big Wins Continue with PrivilegePLUS at Mercato & Town Centre Jumeirah!

Discover the Flavours of the Ottoman Empire with Address Hotel Jabal Omar Makkah

Emirates A350 debuts in Dammam

Tadej Pogačar sprints to second in thrilling stage 2 at the Tour de France

IATA Comments on Misguided Solidarity Levy Proposal

Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Priz ...

To Increase Capacity and Strengthen Supply Chains Minister Al-Jasser Lays Found ...

Aster Sanad Hospital Supports Saudi Talent at PSCEMS Career Day