LG Electronics Launches Integrated and Intelligent Smart Laundry Solution for a More Convenient Lifestyle

JEDDAH, May 27,  2022 – LG Electronics (LG) is showcasing a smarter, more seamless way to get laundry done with its new LG WashTower landing in Saudi Arabia this month. Incorporating LG’s most-advanced laundry and smart technologies, LG WashTower will provide Saudi customers with both outstanding performance and ease-of-use. 

The new WashTower features LG’s enhanced Artificial Intelligence Direct Drive (AI DD™) technology, proven steam technology and an array of functions that make washing and drying clothes more convenient than ever. Beautifully designed with loads of advanced innovations, the LG WashTower is designed to enhance the laundry experience inside and out.

On May 25th, LG hosted a media dinner at the The Ritz Carlton Hotel in Jeddah revealing the new WashTower. The event included a product walkthrough, a media and VIP Q&A session, and an entertainment segment. 

Smart Washing Machine with Built-in Intelligence Technology 
Forget about sorting or choosing cycles. The LG WashTower uses built-in sensors that use AI technology to detect fabric texture and load size, then customize wash motions and dry temps and more for advanced fabric care. The new washer incorporates LG’s steam technology, a user favorite method for getting clothes clean and refreshed. 

Timesaving, Convenient Features that Identify Optimal Wash and Dry Cycles
For greater user convenience in the WashTower, LG’s Smart Pairing™ feature sends information from the washer to the dryer recommending the optimal drying cycle to eliminate most of the guesswork. With even more timesaving and convenient features such as the Prepare to Dry option, the new LG WashTower can be set to wash and dry a small load in just one hour, with no need for further controls.

Elegant Design to Inspire the Home
With its ultra-convenient and space-saving design, LG’s latest WashTower with DUAL Heat Pump dryer is a streamlined alternative to a conventional washer-dryer stack. With its lower overall height, LG WashTower helps save space through a ductless design that requires less clearance with the back wall. The ductless design also saves owners the inconvenience of having to regularly access and clean out the rear ducts. What’s more the new appliance pair is a perfect compliment to most spaces and decorating styles. Featuring black tinted-glass doors, decorative chrome elements and black steel finish for excellent durability with high resistance to scratching. The seamless, flat design contributes to a sleek built-in look in the laundry room and delivers a minimalist, ultra-modern aesthetic with an easy-to-access Center Control™ panel.

Less Vibration and Noise 
The direct drive inverter motor that powers LG washers is reliable and very quiet. With long-lasting performance, LG machines come with a standard 10-year warranty on motors.