Collagen seems to be popping up everywhere – from food supplements to injections to moisturizer but what is this fad all about? 

Collagen is crucial to supple skin. The wrinkle-preventing protein that naturally occurs in our bodies keeps skin plump and youthful. Responsible for smoothing fine lines and wrinkles, it's the skin's structural net, which makes it resilient, strong and elastic. It's safe to say we like it. What we don't like is that collagen depletes after the age of 20. Yep, TWENTY. 

And we have just discovered this fountain of youth in our very own Olay’s newest launch – Collagen peptide 24.

Introducing Olay’s NEW Collagen Peptide 24 collection – penetrating deeper so your skin can bounce back stronger!

Powered by scientifically advanced bioavailable Collagen Peptide and 99% pure-grade Niacinamide (Vitamin B3), the NEW Olay Collagen Peptide 24 Collection penetrates 10 layers deep to improve skin’s elasticity and build resilience against environmental stress for 24 hours.

With the HIGHEST LEVEL OF COLLAGEN PEPTIDE in any Olay formula1 The new OLAY REGENERIST COLLAGEN PEPTIDE 24 gives your skin 40% more plumpness all day long. 

Many products on the market include collagen as an ingredient, which is a molecule too big to penetrate skin, meaning it will remain on the skin's surface where it provides limited benefits. Olay Collagen Peptide24 is optimized with its powerhouse peptide formula, featuring small molecules that can penetrate the skin's surface due to superior formulation. The collagen peptide is then able to activate the skin collagen by mimicking and working like our naturally occurring collagen for hydrated and firm skin. While regular Collagen remains on skin’s surface levels, it is proven that Olay Collagen Peptide 24 penetrates up to 40% deeper into skin as compared to regular Collagen.

Olay’s Regenerist Collagen Peptide 24 Collection includes a serum and moisturizer, each designed to suit your routine & skin needs and provide 24-hour hydration. With Collagen Peptide and Vitamin B3+, the formulas help make skin look firmer and maintain moisture. That’s the recipe for visibly smoother, firmer skin.

Ingredient-based innovation
Collagen is crucial to supple skin. The wrinkle-preventing protein that naturally occurs in our bodies keeps skin plump and youthful. Responsible for smoothing fine lines and wrinkles, it's the skin's structural net, which makes it resilient, strong and elastic. A key ingredient to help maintain your skins morning bounciness and plumpness all day long, Olay’s Collagen peptide is a fragment of the same type of collagen found in human skin. 
Its formula absorbs into the skin to increase firmness and hydration levels – keeping your skin firm & bouncy all day long. In combination with Olay’s anti-aging formulation, it works like naturally occurring collagen to give you hydrated, bouncier & firmer skin.

Olay’s signature ingredients Niacinamide or Vitamin B3 also play an essential role in regeneration of the skin surface cells and retaining skin moisture so it can stay firm and plump all day long. In combination with Niacinamide, Collagen peptides can work the same way that naturally occurring peptides work in younger skin, so skin remains plump and bouncy. 

Plus, Olay Regenerist Collagen Peptide 24 is formulated without fragrances, parabens, phthalates and synthetic dyes. Isn’t that just amazing!  
Available across the country, experience for yourself the power of Olay’s collagen peptide24 range for a hydrated, bouncier & firmer skin all day long. Give it a try!