Search SaudiArabiaPR.com

Home >> Business and Economy

Saudi International Powered by Softbank Investment Advisers and Asian Tour Confirm Historic Partnership

Saudi International Powered by Softbank Investment Advisers and Asian Tour Confirm Historic Partnership

Saturday, March 19, 2022/ Editor -  

Share

Home >> Business and Economy

New 10-year partnership will see the Asian Tour sanction the illustrious Championship from 2022, which will boast one of the strongest fields in world golf and an increased prize fund

September 20, Sentosa, Singapore: The 2022 Saudi International presented by SoftBank Investment Advisers will mark the start of an historic chapter in golf, as the prestigious event becomes sanctioned by the Asian Tour as part of a new 10-year partnership. 

The tournament, which will continue to be broadcast globally from Royal Greens Golf & Country Club, near Jeddah, between February 3-6, 2022, will also feature an increased purse of US$5M – up from US$3.5M. The Asian Tour partnership represents a revitalised strategy, intended to elevate the well-established event in significant emerging markets around the world. 

In 2021, the Saudi International presented one of the strongest fields in world golf, joining an elite group behind only the Majors and a small number of professional championships in the ranking points offered to competitors. 

“Today marks a significant development for our flagship golf event and our vision to strengthen the depth of world-class golf events, both in the GCC and also on the international stage,” commented Majed Al-Sorour, CEO of Golf Saudi and the Saudi Golf Federation.

“The importance and potential of Asia’s role in world golf is undeniable, not least due to its position as a global economic powerhouse. This partnership will unlock many opportunities for players, sponsors and fans of the game. Most importantly, we are eager to help build a more inclusive game for all eligible professional golfers that spans borders and cultures by fostering collaboration with major tours and see this as an exciting first step on that journey.” 

The Asian Tour, the official sanctioning body for golf in Asia and a full member of the International Federation of PGA Tours, will sanction the championship, opening new commercial prospects and enabling a greater number of professional golfers to qualify and compete for life-changing opportunities. 

Cho Minn Thant, Commissioner and Chief Executive Officer, Asian Tour, said: “This is an outstanding development for the Asian Tour that will create significant benefits for our membership, key stakeholders, and fans alike.

“The Saudi International presented by SoftBank Investment Advisers is a world-class tournament which has become truly global. We are thrilled that it will be the showcase event of the Asian Tour’s season, spearheading our expansion into new frontiers.”

While the Saudi International presented by SoftBank Investment Advisers will mark the start of a revamped 2022 schedule, the Asian Tour is also in the process of finalising plans to complete its combined 2020/2021 schedule, which will be announced in due course.

The Saudi International presented by SoftBank Investment Advisers is managed by IMG, a leading golf and sports management group. 


Previous in Business and Economy

Next in Business and Economy


Home >> Business and Economy Section

Latest Press Release

Tadej Pogačar claims UAE Team Emirates-XRG's 60th win of season at Tour de ...

Why Catrice's Blushin' Charm is the One Thing You Need as Your Travel Essential

Hilton Signs First Tapestry Collection by Hilton in Saudi Arabia with Al Musbah ...

SADAFCO Publishes 2024 Sustainability Report, "Empowering Sustainable Chang ...

Big Wins Continue with PrivilegePLUS at Mercato & Town Centre Jumeirah!

Discover the Flavours of the Ottoman Empire with Address Hotel Jabal Omar Makkah

Emirates A350 debuts in Dammam

Tadej Pogačar sprints to second in thrilling stage 2 at the Tour de France

IATA Comments on Misguided Solidarity Levy Proposal

Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Priz ...

To Increase Capacity and Strengthen Supply Chains Minister Al-Jasser Lays Found ...

Aster Sanad Hospital Supports Saudi Talent at PSCEMS Career Day

G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season

UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title

Passenger Growth Hits 5% in May

João Almeida: Racing for Glory and Riding for the Team

May Air Cargo Demand Up 2.2% Despite Trade Disruptions

UAE Team Emirates-XRG take home five National Championship victories

Jeddah e-prix double-header becomes most-watched formula e weekend in history, d ...

In the Presence of H.E. Al-Jasser … Mawani Signs Privatization Contracts for Mu ...