Gillette® Middle East Launches Its First of Its Kind Heated Razor
The new Heated Razor by GilletteLabs boasts a host of innovative and advanced features to reimagine shaving experiences for users across the UAE
26, October 2020: Gillette Middle East is proud to announce the release in the UAE of the world’s first heated shaving product, the Heated Razor by GilletteLabs. Available across the six The Art of Shaving stores in the UAE and online on theartofshaving.ae , the high-tech device promises to deliver newfound value to consumers. The razor provides an uninterrupted heat sensation thanks to its specially created warming bar, enabling users to experience the soothing pleasure of a hot towel shave with every stroke. The first-of-its-kind Heated Razor is the debut innovation from the newly established GilletteLabs premium division and has already succeeded in setting the benchmark for releases that will follow in the years ahead.
“Across the UAE and wider region, today’s consumers share a common interest as they search for the most luxurious products that comprise the latest technologies, boost appearances, offer comfort, and ensure complete satisfaction,” said Tarek Abdelaziz, Senior Director and Commercial Leader, Gillette Middle East and Africa. “Grooming has emerged as a personal necessity for countless people in recent years, and shaving is a fundamental part of this process. Luxury is equally important for both genders, and the Heated Razor by GilletteLabs will reimagine the art of shaving through the winning combination of immediate pleasure and brilliant outcomes.”
The capabilities of the new Heated Razor go way beyond ensuring a comfortable shave, empowering all who shave like never before thanks to several key features. Besides the stainless steel warming bar and the thinnest and finest blades ever, temperate levels are also adjustable. With the push of a button, everybody can switch between two heat levels to achieve optimal comfort according to individual preference. Four intelligent heat sensors maintain the desired warmth, and built-in safety technology automatically prevents overheating.
Gillette understands that convenience is just as important as comfort and this is why the wireless magnetic charging dock has been designed – to ensure charging the razor can be done with the same ease as putting it down. The lithium-ion battery lasts for as many as six shaves depending on usage so shaving can be done on-the-go. At the same time, the authentically designed sleek handle adds a welcome element of sophistication to the razor’s overall look and feel. The razor is 100 per cent waterproof and caters to every facial curve with FlexDisc technology.
Home >> Lifestyle Section
How will billions of muslims preform Hajj in the future?
Saudi film 'Norah' Nominated for Cannes Film Festival 2024
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai
Formula E and FIA to unveil new gen3 evo race car at upcoming monaco E-prix
Magrabi Eye and Dental Complex Day Surgery Center inaugurates in Makkah
Saudi Investment Recycling Company and SAP extend partnership with new deploymen ...
Victory for Pascal Wehrlein after last Lap Heartbreak for Rowland
Oliver rowland wins misano e-prix opener after antonio felix da costa disqualifi ...
Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini De ...
Hilton Riyadh Hotel & Residences Prepares For A Festive Eid Extravaganza
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre
Bremont introduces a new generation of its Supermarine diving watch series
Formula E to Use Latest Sustainable Tech to Power its Events Worldwide
Powering Progress: Saudi Electricity Expo to Energise Kingdom's 2030 Vision, Sec ...
Tokyo E-prix Winner Max Gunther Eager to Challenge for Formula E Title
Saudi contribution to WFP will Provide Life-saving Food Assistance to around 378 ...
Saudi Minister of Communications and Information Technology visits Unifonic's ne ...
Saudi Electricity Expo to Help Energise Kingdom's Renewables and Fulfil Power Dr ...
Saudi Exchange Marks a Milestone with its 400th Listed Security
Egis to Provide a Comprehensive Refurbishment and Maintenance Assessment for Kin ...