September Surge for Lincoln Sales Sees Brand's Best GCC Performance Month in Four Years
>An increase of 107 per cent in regional sales over September 2019, Lincoln has continued an incredible run of increased demand for its SUVs
>The flagship Navigator remains Lincoln’s most popular offering, followed closely by the newly launched Aviator, both of which contributed significantly to an overall 63 per cent Q3 sales boost over the same period last year
Al Riyadh, Saudi Arabia, October 11, 2020: Lincoln Middle East’s summer of success has rolled into September, ensuring the luxury marque’s third quarter numbers for new vehicle sales exceeded those of last year’s Q3 by an impressive 63 per cent.
Even more notable are September’s sales in isolation, which have seen an increase of a staggering 107 per cent, marking the brands most remarkable month in the region for four years, buoyed by the ever-growing demand for Lincoln’s flagship Navigator SUV. Navigator, which has been setting benchmarks in quality for over two decades, continues to be one of Lincoln’s greatest success stories.
Fresh from record-setting months for sales earlier this year, both Aviator and Corsair, continue to be in high demand across the GCC, with the brand’s newest three-row, premium large utility vehicle, Aviator, specifically, coming a close second behind Navigator in September sales figures.
Overall, adding to September’s 107 per cent surge, across the region, Lincoln’s sales for June, July, and August, grew a notable 36, 52, and 31 per cent respectively over the same time last year, thanks to the luxury brand’s impressive SUV portfolio. These results made it possible for Lincoln to post 10 per cent growth in 2020 so far despite the effects of lockdown earlier in the year.
“We are very proud of the teams in our distributor partners who work tirelessly to make these impressive results possible; our brand registered double digit growth in most of Lincoln’s GCC markets for September” said Sami Malkawi, Sales and Ownership Experience Director, Lincoln Direct Markets. “Lincoln’s full portfolio of Luxury SUVs, coupled with the Lincoln Way ownership experience, continue to take the brand to new highs in the region, and contributes to the growing popularity and customer confidence in our brand”
The recently launched all-new Lincoln Corsair stands out in the small premium utility vehicle segment by offering a 2.0-litre turbocharged engine more powerful than several competitors, plus a wealth of amenities typically found only in larger utilities. Boasting Auto Start-Stop technology, the engine produces 245 hp and 373 Nm of torque and is mated to a new eight speed automatic transmission, complementing a whisper-quiet, comfortable ride and sophisticated interior.
Introducing Lincoln Co-Pilot360 as standard – bundling popular driver-assist features previously available only as separate options – Lincoln’s midsize luxury SUV showcases a harmonious aesthetic along with aerodynamic efficiency. With a choice of engines in a 335 hp 2.7-litre turbocharged V6, and standard 250 hp 2.0-litre four-cylinder turbo, Nautilus brings smooth power and performance to the luxury SUV sector.
Lincoln’s newest three-row, premium large utility vehicle – launched with the all-new Presidential theme, Flight, elevates the brand’s design vision while delivering on tenets of beauty, gliding, human and a crafted sanctuary. The standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift® automatic transmission, delivers an impressive 400 horsepower and 562 Nm of torque for effortless acceleration.
The flagship Navigator full-size SUV combines modern luxury with advanced technology, elevating family travel to first class. Quiet luxury is both a look and a feel, and Lincoln Navigator embodies both. The sleek twin-turbocharged 3.5-litre V6 engine delivers a truly impressive 450 hp and 691 Nm of torque, while sleek styling and a spacious interior are all designed to make each trip effortless.
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