Search SaudiArabiaPR.com

Home >> Fashion

Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Environment

Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protecting the Environment

Sunday, May 17, 2020/ Editor -  

Share

Home >> Fashion

New Earth Polo shirts made from recycled plastic bottles and dyed with a waterless process; underscores the goal to use 170 million recycled plastic bottles in our products and packaging by 2025

 

 
May 17, 2020:    Amid the extremely difficult circumstances the globe is experiencing with COVID-19, it is becoming apparent in real time how dramatic human impact has been on the Earth and how quickly a change needs to be made for the better. This reinforces  Ralph   Lauren’s  aim   to   contribute   to  protecting  the environment  by  committing  to    use 170  million  recycled plastic bottles in its product and packaging by 2025.  This Spring, the brand is  expanding  its  Earth  Polo  shirt  offering  with    a  larger  capsule collection  consisting  of  new  colors  and  designs.  The  Earth  Polo, designed with Mother Nature in mind, is crafted from thread derived from recycled plastic bottles and dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles.

“Changing the way we innovate, design and produce our products is the first of many steps we are taking as a Company to be more sustainable. For us, it all started with the Earth Polo,” said David Lauren, Chief Innovation Officer. “Ralph Lauren commits to using at least 170 million recycled plastic bottles in our products and packaging by 2025. Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilize an innovative approach to create something valuable.”

The Earth Polo will now be offered in 19 colorways for men including long sleeve silhouettes, 7 colors for women, and 9 colors for kids, along with printed design options. The shirt is produced in partnership with First Mile, an organization with a global mission focused on sustainability and positive social impact. First Mile works with entrepreneurs in low- income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing program and turned into high-quality yarn and ultimately fabric.
 


“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It’s with this spirit of timelessness that we approach sustainability,” added Halide Alagoz, executive vice president, Chief Supply Chain and Sustainability Officer.

In June 2019, the company published its full Global Citizenship and Sustainability Report, including its comprehensive strategy and goals. It pledged that by 2023, the brand will achieve zero waste to landfill across its distribution centers. It also stated that by 2025, it will achieve at least a 20% reduction in total water use across its operations and value chain, and 100% of its key production and packaging materials will be recyclable or sustainably sourced.

For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief.


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

First Look: HONOR Watch GS Pro'

Western Digital Unveils Unmatched Combination of Speed and Portability With Its ...

A Pakistani National Dribbles a Basketball for a Mile in Dubai, Bags a Second Gu ...

Beat the Expected with HONOR 9X Lite'

Saudi Bugshan Company Transforms its Business Operations with IBM Cloud

Live International Sport to Return to the Kingdom as Saudi Arabia's First-Ever W ...

WTTC Launches New Report on the Future of Travel & Tourism in a Post-COVID World

Millennium and Copthorne Makkah Al Naseem Welcome Back Guests Starting from Octo ...

Pasha de Cartier - ITW w/Ambassadors

Cisco's Webex Enables Rapid Adoption of New Remote Learning Models for KSA's Uni ...

Kantar to Launch the First BrandZ Top 30 Most Valuable Emirati and Saudi Brands

Celebrate Saudi National Day with Premium Offers from HONOR

Etihad Airways Celebrates Its Pledge To the Kingdom of Saudi Arabia on Their 90t ...

Twitter Celebrates 90 Years of Saudi Arabian Heritage on #SaudiNationalDay

A Touch of Green in the Occasion of KSA National Day

Enjoy Optimal Music Capabilities with HONOR 9A'

World Gold Council and its Members Highlight Commitment to Sustainable Developm ...

Parmigiani Fleurier Launches New Tonda Reine De Mai

Swicorp announces the opening of AMC Cinemas in Riyadh's Al Makan Mall

Knight Frank's Saudi Arabia National Housing Survey highlights the residential d ...