A celebration of technologies that change everyday lives!

February 24, 2020:    One of the world’s leading technology innovators in home appliances, is making its second mark on the region with the opening of a flagship store in Riyadh. Bosch technologies have always aimed to improve the lives of people all over the world, claiming their products are “Invented for Life”. With an unmatched portfolio of uncompromising quality, Bosch leads the way in design, innovation, technical perfection and reliability.

On February 19th 2020 Bosch will open the doors of its new Olaya showroom located at Olaya St. Al Aam, in Riyadh, with an event celebrating not only the second Bosch brand store in Saudi Arabia but also the biggest. Featuring a vast display of their diverse home appliance portfolio, guests are invited to witness the brand’s design excellence and innovations, while experiencing a display of technologies that crowned Bosch as Europe’s Number One brand in home appliances and distinguished them with the award for the World’s Number One dishwasher. 

The Olaya showroom is set to become a complete home solution hub, with a display of products ranging from cooking and baking appliances, to washers and dryers, dishwashers, fridges and freezers, coffee machines, kettles and toasters, kitchen machines, food preparation, irons, vacuum cleaners and home comfort products. Many of these categories appear on the long list of award-winning technologies that Bosch has been distinguished for throughout the years. Bosch’s ActiveWater dishwasher scored twice with the Red Dot and IF design awards, while its SmartCool fridge freezer stands apart for being more economical than an energy-saving bulb! The brand’s washers are being distinguished for their ActiveOxygen technologies that rid garments of 99.9% of bacteria and germs.

Bosch technologies are always a step ahead in answering to the times and with sustainability being at the forefront of global brand agendas, Bosch stands as a proud innovator in resource efficiency. The brand strives to innovate with products that protect the environment and the natural resources on which the future depends on, while at the same time benefiting the customer by generating water and energy savings. Social responsibility has also become a key pillar of the Bosch corporate identity, which makes the company a leader in sustainability through and through. 

In the upcoming February 19th opening, Bosch Middle East led by CEO of B/S/H Home Appliance Thomas Alonso, welcome guests to delve into the Bosch brand culture and “experience the brand’s commitment to invest in Saudi Arabia therefore making the newest home appliance innovations and technologies available to local audiences” -Thomas Alonso. 

The company in partnership with Abdul Latif Jameel Distributors, prides itself in reaching new audiences and being able to better the lives more people in the region in the years to come. Hisham Hamza, Chief Executive Officer of ALJ, explains that “Bosch products are invented for life, with the goal of making life noticeably easier, healthier, and more balanced”, he continued to express “we are proud to be exclusive partners and distributors of Bosch in The Kingdom, and are delighted to be able to welcome customers to a new, easily accessible location.”