Riyadh: Mysk by Shaza took part in the ‘Three Minute Pitch’ at the Saudi Arabia Hospitality Investment Conference (SHIC) in Riyadh on 21 January. Noelle Homsy, Development Manager of Shaza Hotels, delivered a highly-acclaimed presentation, showcasing Mysk’s enriching transformational experiences infused with cultural connections.

Elaborating on the concept, she stressed, “Today, travellers want experiences that transform them, they want to travel to learn something new; but most importantly, they want to embrace the local culture. With Mysk, we are creating immersive experiences in extraordinary locations. We are offering travellers the opportunity to discover the local culture through intimate, holistic and authentic experiences that are tailored to their needs.”

A member of the Global Hotel Alliance, Shaza is becoming a leading player in transformational lodging in the Middle East.

Noelle stated, “We are reimagining experiences and taking them to the next level. For example, at our Kingfisher Lodge in Sharjah, guests can take part in beach-cleaning initiatives. This not only brings great satisfaction to the guests during the experience, but stimulates positive change that extends beyond their stay.”

The recent reforms and widespread investment in Saudi Arabia’s tourism sector are driving demand for a new generation of hotels and Mysk by Shaza is ideally suited for the market given its innovative concept.

Noelle said, “The new tourism strategy of Saudi Arabia has opened the doors for the world to discover the amazing nature and heritage of the Kingdom, and this represents a massive opportunity for us to develop transformational lodging in various areas of the country.”

Shaza Hotels has operated in the Kingdom with great success since the launch of the group’s first 5-star property Shaza Al Madina and thereafter expanded to Makkah, Riyadh and will soon be in Jeddah.