Riyadh: Shaza Hotels, will make a special presentation to Saudi Arabia’s hotel owners and investors at the Saudi Arabia Hotel Investment Conference (SHIC) in Riyadh on 21-22 January 2020 about Mysk by Shaza’s compelling brand proposition in the area of Transformational Lodging. Shaza will also compete in the Three-Minute Pitch to Owners, to highlight some of the main characteristics that make it unique in this segment.

Chris Nader, Vice President – Development, Shaza Hotels, said, “The hotel industry is becoming very competitive in the region. There is too much of the same. People want to live new experiences that will change them in some form or another. With Mysk by Shaza, we are offering travellers immersive and transformative experiences in extraordinary locations. We want to connect people to nature, culture and heritage, and provide enriching experiences through intimate and authentic encounters with the environment.”

A member of the Global Hotel Alliance, Shaza is becoming a leading player in transformational lodging in the Middle East.

Elaborating on why Mysk by Shaza is an excellent choice for owners, Chris stressed, “Owners are becoming more selective and demanding when it comes to choosing the best operator and brand for their project. They need a partner who knows how to create unique experiences so that their hotel stands out from the mass and become financially successful. This is exactly what we are doing in our retreats in Sharjah that form part of the Sharjah Collection by Mysk, and I would like to extend a personal invitation to any owner or investor wanting to develop such concept in Saudi Arabia, to stay in our three retreats in Sharjah and see how we deliver transformational experiences.”

The recent reforms and widespread investment in Saudi Arabia’s tourism sector are driving demand for a new generation of hotels and Mysk by Shaza is ideally suited for the market given its innovative concept.

Speaking about expansion in KSA, Chris stated, “Saudi Arabia is a priority market for us with 35 per cent of our portfolio located in the country and SHIC is an excellent platform to showcase our latest brand offering to hotel owners and investors. We have operated in the Kingdom with great success since the launch of our first 5-star property Shaza Al Madina and thereafter expanded to Makkah, Riyadh and will soon be in Jeddah.”

He added, “The new tourism strategy of Saudi Arabia has opened the doors for the world to discover the amazing nature and heritage of the Kingdom, and this represents a massive opportunity for us to develop transformational lodging in various areas of the country.”