Search SaudiArabiaPR.com

Home >> Fashion

Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear

Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear

Wednesday, November 28, 2018/ Editor -  

Share

Home >> Fashion

NEW YORK, NY & LONDON, UK, NOVEMBER 20, 2018Marchon Eyewear, Inc. and Victoria Beckham Ltd., announced today that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear. 

New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity. 

Said Paolo Riva, CEO of Victoria Beckham Ltd., “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.”

'Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organization is immensely proud to be collaborating with Victoria and her team,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterizes the brand’s trend-forward designs and contributing to the brand’s continued global growth.”

The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online.


Previous in Fashion

Next in Fashion


Home >> Fashion Section

Latest Press Release

Saint Honore

Accor Makkah Launches the All New “Holy Destinations” Identity

Chloé Launches The New Cloud-shaped “rosie” Sunglasses

Max Mara Resort 2020 Collection

Young Saudi Football Fan Becomes UEFA Champions League Mascot Thanks to Masterc ...

As if Made from One Piece: GROHE Offers Individual System Solutions for the Enti ...

M Hotel Makkah by Millennium inaugurates a new cars' parking facility

Genesis G70 Wins Best Luxury Sedan Award

Al Ain International Airport welcomes daily flights to Jeddah during Ramadan

Sheikh Mansoor Bin Mohammed crowns Saudi Driving School as NAS Futsal Champions'

Police Is the Official Eyewear in the Sony Pictures Film “Men in Blacktm: Intern ...

Eid Al-Fitr and Summer Celebrations at Al Faisaliah Hotel Riyadh

Saudi Millennials are more optimistic about the future compared to global averag ...

HONOR's Flagship N-Series Welcomes Its Latest Member – HONOR 20 Series

HONOR launches special Eid offer in the KSA

Roman Reigns will take on Shane McMahon at WWE Super ShowDown in Jeddah

Boss Bottled Oud Aromatic and Saffron: the New Enticing Fragrances

King Saud University Pharmacy College recognizes AbbVie as the leading pharmaceu ...

M Hotel Makkah by Millennium sponsors the opening of a fitness centre at Al Wahd ...

Michael Kors Co-hosts the 10th Anniversary of the Annual Filmmakers Dinner