Riyadh, KSA: 3 July 2018 –   TAG Heuer has expanded its network of boutique stores in the Kingdom of Saudi Arabia. Its newest outlet, located in the Riyadh Park Mall opened in June with the attendance of top local and regional TAG Heuer officials, along with current brand owners and new prospects. It’s the brand’s fourth outlet in the country, and its second in the nation’s capital, demonstrating the Swiss watchmaker’s elite stature in the luxury Saudi Arabian market.

In 2015 TAG Heuer inaugurated its first boutique at Riyadh’s Olaya District, one of the capital’s most prominent areas. This landmark store was followed by two more TAG Heuer locations – Jeddah’s Mall of Arabia and Dhahran Mall in the country’s Eastern Province. 

Each boutique features contemporary architectural touches and design details that highlight TAG Heuer’s deep-rooted history and heritage in supporting sports and racing events, and which represent the brand’s traditions, passion, creativity and reliability. The new outlet, situated on the ground floor of Riyadh Park Mall, occupies a space of 60 square metres, which features enough space to display 250-300 watches, and houses the most recent TAG Heuer releases, limited edition chronographs, best-selling brand favourites, connected, and some of TAG Heuer’s most cherished heritage pieces.

This strategic step comes on the heels of immense potential and growth that the brand is enjoying in the Kingdom. That progressive achievement reflects the importance of the Saudi market as a global hub for luxury watch sales. Such a status is sure to entail a solid showroom infrastructure, hence the new TAG Heuer Boutique, which includes a set of facilities to transform the purchase experience of watches in the Kingdom. 

Speaking for this occasion, and in the presence of Antoine Joujou, ALG General Manager, Nicolas Pic, TAG Heuer ME Brand Director said: “No other watch brand represents the essence of luxury, heritage, casual, & sporty style better than TAG Heuer. Such an esteemed reputation in the industry can only be served through a boutique style showroom, which reflects the exclusive nature of our brand. Once again, that strategic step signals the onset of similar initiatives in the future, the aim of which is to strengthen the brand’s appeal in the Kingdom.”