Search SaudiArabiaPR.com

Home >> Real Estate & Retail

IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections

IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections

Wednesday, April 11, 2018/ Editor -  

Share

Home >> Real Estate & Retail

Dubai, UAE, April 11, 2018:  Many people know that their mental and emotional wellbeing is as important as – and can actually affect – good physical health. In our busy, modern lives we can often feel removed from nature and even ourselves.

So HJÄRTELIG collection invites us to press the “pause” button, if only for a little while, on a daily life that’s often hectic, complicated and online.
Whether to practice some yoga, to tend to a plant or simply to relax amongst beautiful, natural materials, HJÄRTELIG collection is about the moments to re-focus and to revitalise ourselves.

Designed with a delicate touch, these home furnishing products have a light and peaceful feeling, yet are useful and durable for everyday life at home. 

THE DESIGNERS 

“With the HJÄRTELIG collection, we want to reach all your senses. Namaste.” – Maja Ganszyniec, Designer

The designers of HJÄRTELIG collection are Andreas Fredriksson and Maja Ganszyniec.

WARM, NATURAL AND BEAUTIFUL       

From a multifunctional bed for stretching out, to yoga kit for comfortable workouts, to scented candles for a calming ambience... HJÄRTELIG collection is a range of furniture, home furnishing accessories and yoga kit that’s designed to create a pleasant atmosphere for rest, relaxation and gentle exercise. 
Special attention was given to the use of beautiful, natural materials that appeal to the senses and help us to feel grounded.

Cotton from more sustainable sources, rattan, linen, cork and solid pine all lend their unique qualities to different items. The calming appearance, the reassuring textures and even the natural scent – all these make HJÄRTELIG collection an everyday pleasure to use.
 
The materials in HJÄRTELIG collection are important for their sensual qualities, which make them ideal for everyday use. They also make a statement about the common desire to live in closer connection to the natural world.
 
The IKEA approach is to lead the way towards more sustainable materials and processes. Today, around 98% of the material in IKEA products and packaging is renewable, recycled or recyclable. And the aim is to do even more, although various rules and regulations mean that the magic figure of 100% remains just out of reach.
 
For example, since September 2015 all IKEA cotton is either recycled or grown in a more resource-efficient way that also benefits the people who grow it. And, by 2020, all wood will be recycled or certified by the Forest Stewardship Council (FSC).
 
Other natural materials in the collection such as cork, linen, rattan and seagrass are durable for day-to-day use. And they also have long-term benefits for the wider world, as resources that are more sustainable to harvest and process.

Better Cotton has been used in all IKEA products since Sep 1 2015. This means that the cotton is either recycled or grown with less water, chemical fertiliser & pesticide while increasing profit margins for farmers.

Cork is an impermeable buoyant material, the phellem layer of bark tissue that is harvested for commercial use primarily from Quercus suber (the Cork Oak). Trees having its bark harvested get significantly older than in its natural habitat.

Linen fibres are used for clothing is stronger than cotton but less elastic. It is also less water consuming when grown. Flax mills for spinning flaxen yarn were invented by John Kendrew and Thomas Porthouse of Darlington, England, in 1787.

Rattan is a renewable material made from climbing palms belonging to subfamily Calamoideae cultivated in Africa and Asia. It can be grown on host trees in secondary forests, fruit orchards, tree plantations or rubber estates where it is easy harvested. Both the skin and the core can be used for home furnishing.

Seagrass is collected from the surface after released from the bottom of the riverbed. Vietnam has a long tradition of turning the material into woven items.

Solid wood is durable, renewable and recyclable. IKEA is one of the founding members of Forest Stewardship Council (FSC). By 2020 IKEA will only use source wood from more sustainable sources (FSC certified and recycled wood).


Previous in Real Estate & Retail

Next in Real Estate & Retail


Home >> Real Estate & Retail Section

Latest Press Release

Michael Kors to Introduce a Special-edition Whitney Handbag for the Middle East

Halloween “Catwoman” mask using BROW products

The CISI partners with King Faisal University to offer world-class financial ser ...

Burj Rafal Hotel Kempinski Launched Chinese Food Festival

The World of Aigner Wunderkammer

Makkah Millennium Hotel & Towers wins “Best 5-star Hotel” at the Arabian Travel ...

Jeddah Airport delegation applauds Dubai Customs' experience in facilitating tra ...

Brow Contour Pro 4-in-1 defining & highlighting brow pencil

World's First Female Only Trampoline Park Set to Bounce Into Riyadh

Climax Mascara Never Fake It

The FW18 Trend Report From Weill Paris

Saudi Arabia's Interior Design Market Sharpens Focus, Accounting for One Third o ...

Discover the Secret to Younger-looking, Radiant Skin

Breast Cancer Campaign in Asir Starts under Auspices of Al- Jazeera Paints Next ...

WWE ® Championship Match Set for Crown Jewel

S&P Global Ratings: Saudi Arabia 'A-/A-2' Ratings Affirmed; Outlook Stable

Dar Al-Hekma grants free scholarship to a talented student after seeing her fash ...

Ashridge to coach Saudi business leaders to explore new strategies for growth

LG and Shaker Advances their Air Conditioning Academy In Saudi Arabia

Registration open for the 4th MITEF Saudi Startup Competition