Search SaudiArabiaPR.com

Home >> Lifestyle

The Global Sensation UFO Lands in Europe at Cosmoprof 2018

The Global Sensation UFO Lands in Europe at Cosmoprof 2018

Wednesday, March 14, 2018/ Editor -  

Share

Home >> Lifestyle
Europe Wakes Up to UFO Landing
 
Dubai, UAE, March 14, 2018:   Following an out of this world launch at CES in Las Vegas in January, the world’s most highly anticipated facial device from Swedish beauty powerhouse, FOREO, the UFO, has just landed in Europe and will be at Cosmoprof 2018 in Bologna to showcase itself to the rest of Europe, before landing soon in the Middle East. 
 
The FOREO UFO, (Ur Future Obsession) will be on display at booth number D3 - E4 at the B2B Cosmoprime Hall 19, giving retailers, buyers, potential partners, media and consumers the very first look at the newest way to mask.
 
Hundreds will flock to the FOREO stand on day one to see for themselves the live demos and find out more about this new take on the traditional sheet mask, ahead of the global retail launch next month.
 
Since news broke of the UFO, retailers and potential partners have jumped at the chance to partner with FOREO, developing custom made sheet masks that fit the device so consumers can use their favoured sheet masks with it. Cosmoprof is expected to bring some new collaborations to FOREO, really giving weight to the new way to mask and revolutionising the traditional sheet mask regime as we know it and creating a global phenomenon for the beauty industry.
 
Speaking for FOREO, CEO Paul Peros mentioned it was important to showcase the UFO to Europe in this way to allow potential mask collaborators to see the opportunity first hand. “The UFO is a device like no other and it is quite simply a game changing product that the world hasn’t seen before. The device works like an orchestra. The technology acting as the conductor to activate the components of the mask like an orchestra would play, and bringing out the ingredients to provide a spa-level facial in only 90 seconds. We have been developing the technology for four years and to bring it to our retail partners and offer them the chance to collaborate is the new way to do business.” says Peros.
 
The UFO combines LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations activated via a smartphone. It evenly distributes the mask essence across every area of the face, while various functions allow active ingredients to penetrate more deeply for superior results. 
 
The UFO features:
  • Utilizes hyper-infusion technology, combining heating to open pores, T-Sonic™ pulsations to instantly infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin.
  • Includes a range of LED light therapy treatments to offer three photofacials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED)
  • Each treatment incorporates a carefully chosen combination of temperature and pulsation intensity for maximum effect and soothing facial massage 
UFO-Activated Smart Mask Treatments: 
UFO Smart Masks are made from soft micro-fiber infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects. There are two masks currently available at time of launch, with another five from the FOREO Skin Rehab Collection due to launch in April.
 
App-operated Features:
The UFO can be paired with the FOREO app to get the most out of the device. While the ‘Make My Day’ and ‘Call It a Night’ masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks with a simple click and unlock UFO's full potential by customizing the intensity of all UFO settings to perfectly suit individuals skincare needs.
 
The app will be available for iOS and Android and can:-
  • Control the intensity of the T-Sonic pulsations
  • Control the light intensity 
  • Control the heating/cooling

Previous in Lifestyle

Next in Lifestyle


Home >> Lifestyle Section

Latest Press Release

Global view of affordable housing – spotlight on Riyadh

Saudi Arabia and Huawei sign 5 MoUs at the Saudi-Chinese Investment Forum

Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...

Saudi Strengths at Dubai Airshow

More than 3000 people visit Emirates A380 at first Saudi International Airshow

Saudi Maritime Congress discusses Kingdom's Maritime Expansion and Highlights Ma ...

Riyadh Travel Fair 2019 Edition Set To Be Saudi Arabia's Largest Travel and Tour ...

GROHE Shapes the Future of Water with a record number of innovations at ISH 2019

New Visa Application Centre Opens in Al Khobar and Jeddah for Schengen Visas to ...

UL and Saudi Telecom Company announce plans to establish a Center of Excellence ...

Detox your scalp, detox your mind with new Head & Shoulders Charcoal

M Hotel Makkah by Millennium wins prestigious Guest Review Award from Booking.co ...

2nd Saudi Maritime Congress to Focus on Role of Shipping & Logistics Sectors Vis ...

Roberto Cavalli launches new Florence Amber

Virgin hyperloop one vice president among top speakers announced at the big 5 sa ...

The RL50 Handbag: Introducing a New Icon

SOUQ's ‘Everything For You Sale' is Back, Offering Savings Of Up To 70%

Get closer- your makeup is invisible with Make Up For Ever's New Ultra HD Concea ...

The Emirates A380 to take centre stage at the Saudi International Airshow

Record Number of Innovations at the ISH: GROHE is Shaping the Future of Water