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Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks

Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks

Wednesday, June 21, 2017/ Editor -  

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MATTE COLORS. MAD WEAR.
#MADABOUTMATTE

Dubai, UAE, June 21, 2017:  EXUBERANCE and a touch of MADNESS are key elements to makeup transformations. 
The liquid lipstick ARTIST LIQUID MATTE range offers 15 intense colors to create audacious lip looks, for an extravagant 20-hour-lasting effect*. It allows everyone to free their madness and passion to reveal their exuberant self.

The new collection showcases a wide range of super MATTE and absolutely smudge-proof exuberant colors and creative shades, which are appropriate for every occasion and every look.

The all-new and unique ARTIST LIQUID MATTE is made up of an innovative formula, which contains:
1. ULTRA MATTE FINISH – this effect is attained through the perfect combination of 3 key factors:

  • Mineral Clay, & Silica and Kaolin Powders: They have mattifying properties as soon as they are applied. 
  • Volatile Silicone Oil, which acts as a film that traps powders & pigments on the surface of the lips.
  • 15% extra pigments, which guarantee a strong color impact.

2. LONG LASTING & NO TRANSFERS – which is the association of:

  • Silicone Resin: which creates a barrier that improves makeup hold.
  • Beeswax: which boosts long-lasting & no transfer properties of the formula and also the pay-off once applied.

3. COMFORTABLE WEAR – Known for their nourishing and hydrating properties, Avocado Oil and Glycerin were added to the formula, as they have many benefits for the lips, such as: 

  • Give a soft & buttery texture.
  • Reinforce comfort during application.
  • Help maintain an elevated level of hydration in the lips.

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