April 27, 2017– Genetec Inc. (“Genetec”), a leading provider of open architecture security and public safety solutions, will be highlighting solutions that can help address the challenges presented by the changing nature of cyber threats and hazards in the Middle East region during its participation at the first Intersec KSA, the Saudi edition of the biggest trade fair for safety, security and fire protection, which will be held from May 2 to May 4, 2017 at the Jeddah Centre for Forums & Events. Taking strategic and timely moves to expand its market leading presence in the Middle East, Genetec recognizes the significance of the Saudi Arabian market.  At Stand A27, Genetec will present its latest open-architecture, unified IP security solutions.

During the high energy three-day event, Genetec will provide a concentrated focus on state-of-the-art security and analytics solutions for key industry verticals like government retail, transportation and oil & gas. Genetec will bring its well-trained team to demonstrate that it has the best security solutions to meet the security needs of the growing KSA market and help address the specific needs and demands for flexible, reliable and future-proof security solutions.

“Our participation at the first ever edition of Intersec Saudi Arabia demonstrates our eagerness to realize potential opportunities in the Saudi market and to increase awareness on the level of commitment we exert in protecting organizations and their security systems, people, data and assets,” said Firas Jadalla, Regional Director - Middle East and Africa, Genetec. “At the event, we will present our wide range of solutions that provide the highest level of ‘cybersecurity’ and ‘hardening’ measures against cyber hacking and internal employee authorization and authentication. These are world-class advanced solutions can play a significant role in the efforts to deal with the changing nature of cyber threats and hazards.”

Genetec will showcase its decision support system, Mission Control—a set of solutions that can provide organizations with new levels of situational intelligence, visualization, and complete incident management and ‘post event’ evaluation capabilities. Mission Control enables security personnel to make strategic decisions when faced with routine tasks or key situations and ensure the continuing and timely flow of information. The company will also showcase Security Center 5.6, this new version of Security Center comes with additional cybersecurity measures, a new HTML5-based web client, integration of SimonsVoss electronic locks and the Mercury Security MS Bridge, and the ability to enroll license plates as access control credentials with the AutoVu™ SharpV camera.

Additionally, Genetec will also highlight Genetec Retail Sense, wherein retailers can use their existing security infrastructure to gather valuable business analytics data to help transform the customer experience, by maximizing time staff spends with shoppers to reduce abandonment; boosting display and promotion effectiveness to drive traffic and tailoring product placement and store layout to shopper preferences. Retail Sense presents a key line of core modules like visitor counting, conversion rates, queue management, heat maps, directional analysis and face capture. Utilizing Retail Sense will allow retailers to unlock the intelligence that allows them to better understand consumers, make real-time informed decisions and increase both consumer engagement and in-store profitability.

“We are looking forward to meeting the attendees and participants at Intersec Saudi Arabia 2017, giving us the opportunity to share how we are helping customers unify and simplify the many parts of physical security through an expanding ecosystem of hardware and software support,” concluded Jadalla.