Riyadh, KSA, 10 April 2019, --   Xerox hosted an interactive workshop in the Kingdom of Saudi Arabia (KSA) educating its customers about how the company’s latest production technology and personalization solutions can meet current experiential demands. The seminar was conducted on the 7th of March at the new PSG Showroom in the Eastern Province of KSA.  

Through activities involving demonstrations of Xerox’s latest personalized solutions, including Iridesse Production Press, customers learnt how to grow their businesses and unleash new potential. The event featured a live demo of the world’s first, six-color digital press that delivers ultra HD image quality and spot embellishments with Pantone® metallic Gold & Silver inks in a single pass. Xerox also showcased their latest Augmented Reality (AR) powered solutions and how they can offer a more competitive advantage to their users.