Riyadh, November 28^th, 2024 – The Hayel Saeed Anam (HSA) Group has announced the official launch of its new company Advanced International Trading Company (AITC), which specializes in the fast-moving consumer goods (FMCG) sector in the Kingdom of Saudi Arabia, marking a significant move to strengthen its position in this sector. This launch comes in response to the rapid growth and increased demand for FMCGs, driven by population growth, rising income levels, and urban expansion—all aligning with “Saudi Vision 2030”.

AITC contributes to the transformation of the Saudi FMCG landscape by introducing a dynamic portfolio of local and global brands, reflecting its commitment to meeting the evolving needs of Saudi consumers. As a first phase of the launch, the company has signed distribution agreements with prominent partners such as Arma Group from Egypt, Mama Sauce from Saudi Arabia, Sante from Poland, and Anadolu Grubu’s Soft Drink Group from Turkey. These partnerships underscore AITC's strategy to provide a diverse and comprehensive product lineup to meet the diverse needs of the market.

As part of its strategy, AITC is committed to building Saudi nationals’ human capital by providing career growth opportunities and tailored development plans, in line with Saudi Vision 2030’s focus on nurturing local talent through skills enhancement and leadership programs.

Mr. Jamal Abdulwasa Hayel Saeed, expressed his confidence in the company’s vision and leadership: “The launch of AITC represents a defining moment in HSA Group’s journey of innovation and growth in the Saudi market. It reflects our trust in the positive business climate shaped by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al-Saud and the unprecedented transformation driven by His Royal Highness Mohammed bin Salman bin Abdulaziz Al-Saud, Crown Prince and Prime Minister of Saudi Arabia.

Our leadership team is committed to executing our strategy effectively, ensuring AITC generates significant value in the Saudi market while contributing to the Kingdom’s economic growth. This goal has been made possible by the inspiring business environment and the Saudi Ministry of Investment’s facilitation of investment law updates and streamlined processes, which have created a growth-enabling climate and made the launch of AITC both timely and impactful.”

AITC Managing Director, Adnan Dawood, added: “We will leverage a multi-channel strategy to ensure maximum reach and accessibility, with products available through modern trade, discount stores, wholesale outlets, and catering channels.”

Building on HSA Group’s strong achievements in Saudi Arabia and its successful partnerships over the last 45 years, the launch of AITC reaffirms the group’s commitment to expanding its operations under “Saudi Vision 2030”. Over the past four decades, HSA Group has established itself as a trusted and respected player in the Saudi market, consistently working with top-tier local and international partners. By leveraging these relationships and its extensive experience, HSA Group continues to solidify its footprint in the Kingdom, making Saudi Arabia a core focus of its growth strategy.

As AITC embarks on this exciting new chapter, it remains dedicated to forging strategic partnerships with both local and international enterprises, seizing opportunities in Saudi Arabia’s thriving FMCG sector, and contributing to the Kingdom's economic diversification efforts.