Riyadh, October 23, 2024: DZRT, the leading smoking cessation brand, has opened its first retail store in Saudi Arabia at Boulevard City. This milestone aligns with the kick-off of Riyadh Season, marking a significant expansion of the brand's presence in the Kingdom.

The store opening follows DZRT's signing a main sponsorship agreement with the General Entertainment Authority for Riyadh Season 2024. Through this opening, DZRT aims to strengthen its presence at major events in the Kingdom and directly reach individuals looking to quit smoking, especially given the strong demand for the product since it first went on sale in 2023.

DZRT is the first Saudi brand to locally produce nicotine pouches, offering a less harmful alternative for smokers. The pouches are made from pharma-grade nicotine and the highest quality ingredients, offering a tobacco-free solution.

The new store aims to meet the growing demand from smokers seeking less harmful alternatives. It offers the full range of DZRT's popular flavors, previously available only online and in select authorized re-sellers. Visitors can purchase products at the store and learn about the brand's story, mission, and product range.

In addition to offering the products, DZRT's flagship store will support visitors in quitting smoking. Visitors can share or hear first-hand testimonials on successfully quitting using DZRT. Visitors can also participate in the company's ongoing 'Clear the Air' campaign, launched earlier this year, which aims to engage as many individuals and organizations as possible in working towards a smoke-free Arabia.

Commenting on the launch, Tolga Sezer, CEO of Badael, the brand owner and manufacturer of DZRT, said: 'The launch of DZRT's first store in Saudi Arabia during Riyadh Season 2024, which we sponsor, is another key step in our mission to help one million smokers quit by 2028. The store enhances our online presence and increases user awareness about the product and the smoking cessation journey. We will continue to offer the best smoking alternatives to improve the quality of life in the Kingdom, in line with the objectives of Vision 2030.'

DZRT products are proudly manufactured in Saudi Arabia by Badael, adhering to the highest quality and safety standards in line with global best practices. This contributes to creating new economic opportunities and generating jobs that support the local economy. The company recently launched a second production line to ramp up supply in response to rising demand.