Esteemed luxury design house Azza Fahmy is thrilled to announce the grand opening of its first flagship store in Saudi Arabia, situated at Kingdom Mall in Riyadh. This significant milestone is further highlighted by a partnership with Attar United, a leading luxury retailer with 14 years of experience in the industry, renowned for their prestigious collaborations with high-profile brands.

To commemorate this, Azza Fahmy Jewellery hosted a private dinner at Dirayah, Riyadh’s cultural epicenter. The event, a tribute to the brand’s 55-year legacy, was a lavish celebration of Egyptian culture and heritage, featuring distinguished guests from various fields including members of the Azza Fahmy and Attar families, renowned actresses Youssra, Hend Sabry, and Fatima Al Banawi, as well as prominent regional magazine Editors-in-Chief Manuel Arnaut, Mai Badr, Alison Tay, and Lama Al Shethry, among others.

A highlight of the evening was the unveiling of Azza Fahmy’s highly anticipated high jewellery collection, 'Tales of the Nile.' This collection epitomizes the brand’s signature craftsmanship, with each piece masterfully intertwining Egypt’s rich history with contemporary artistry, presenting wearable art that captures the essence of timeless elegance and cultural storytelling.

The evening was a full immersion into Egyptian heritage, from the moment guests arrived until their departure. This was evident not only in the walkthrough of Azza Fahmy’s 55-year legacy gallery but also in the traditional elements of the cuisine, music, and the captivating serenade by Mirelle Mokhtar (Afromountain Girl).

The following day, the grand opening of Azza Fahmy’s boutique at Kingdom Mall offered attendees an exclusive preview of the brand’s new store concept and visual identity. Developed in collaboration with Universal, this refreshed identity emphasizes artistic expression and cultural heritage, featuring unique design elements crafted with esteemed regional talents such as Randa Fahmy and Bokja. among others.

The boutique opening, attended by many of the distinguished guests from the previous evening’s dinner, as well as longtime friends of the brand and loyal clients, extended the celebration of Azza Fahmy’s milestone. The occasion was marked by a ribbon-cutting ceremony, where Founder and Creative Director Azza Fahmy, together with Mr. Mohamed Attar, inaugurated the boutique.

The grand opening of Azza Fahmy’s first flagship store in Saudi Arabia was a resounding success, cementing the brand’s reputation for celebrating and preserving cultural heritage beyond tradition. This boutique not only represents a significant addition to Riyadh’s luxury retail landscape but also reinforces Azza Fahmy’s dedication to blending artistry with cultural preservation.