Home >> Travel & Tourism

Soudah Development & Warner Bros. Discovery International Sign Partnership to Showcase the Rich Heritage, Culture, and Natural Beauty of Soudah Peaks

Soudah Development & Warner Bros. Discovery International Sign Partnership to Showcase the Rich Heritage, Culture, and Natural Beauty of Soudah Peaks

Wednesday, May 29, 2024/ Editor -  


Home >> Travel & Tourism

May 29, 2024, Soudah, Saudi Arabia – Soudah Development and Warner Bros. Discovery International signed a one-year partnership agreement to promote and celebrate the distinctive nature, culture, and heritage of Soudah and parts of Rijal Almaa, a region situated in southwest Saudi Arabia. This collaboration will focus on raising awareness of Soudah Peaks – an upcoming luxury mountain tourism destination set 3,015 meters above sea level, on the highest peak in Saudi Arabia – and showcase its unparalleled beauty and diversity to a global audience.

The partnership agreement entails the production of three short-form documentaries that will highlight Soudah's natural landscapes, cultural heritage, ancestral traditions, architectural aesthetics, local community, and its wide range of unparalleled offerings including historical sites and monuments.

These short forms will be airing this summer across Europe, US, the Middle East, Africa, India, and Japan on WBD's TV channels Discovery Channel, Food Network, and Travel Channel and Eurosport 1 and 2. Additionally, the short forms will air on digital across Discovery YouTube Channel, the short forms will air across  on VOX MEDIA’s social networks and Discovery Channel Weibo in China.

Eng. Saleh Aloraini, CEO of Soudah Development, commented on the partnership: 'We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region, along with Saudi Arabia, on a global scale. This collaboration marks a pivotal step in our endeavor to position Soudah as a unique luxury mountain tourism destination, and we are confident that it will captivate travelers from around the world.'

The Soudah region is home to a variety of fauna and flora, varied topography, and unique agricultural practices such as beekeeping, all of which will be highlighted in the content produced.

Mike Rich, Head of Warner Bros. Discovery, Sports & Lifestyle International Brand Partnerships, said: 'Partnering with Soudah Development presents an exciting opportunity for us to showcase the unique appeal of Soudah Peaks through our influential media platforms. We are thrilled to bring captivating stories of Soudah's natural wonders and cultural heritage to our viewers. We eagerly anticipate a successful collaboration ahead.'

Previous in Travel & Tourism

Next in Travel & Tourism

Home >> Travel & Tourism Section

Latest Press Release

InFlavour Returns to Riyadh this October, Feeding Saudi Arabia's Ambition of Bec ...

Seven drivers to battle for world championship title in formula e's thrilling se ...

Turtle Power for Bath and Shower!

SPL announces 2024-25 RSL Fixtures List

Alstom opens its regional headquarters in Saudi capital Riyadh

Captivating Circus Shows Mesmerize Visitors at Mercato during Dubai Summer Surpr ...

Saeed Saleh Al Ghamdi appointed as new Board Member at GII Holding LLC

Saudi Arabia orders four additional Airbus A330 MRTTs

MyAlice Expands Operations to Saudi Arabia with AstroLabs to Revolutionize Custo ...

LG named the official partner of the Esports world cup 2024 in Saudi Arabia

Opensignal Unveils Impressive 5G Speeds and Advancements Across Saudi Arabia's M ...

Greenpeace MENA: KSA' announcement of Major Oil and Natural Gas is deeply concer ...

Egis Secures Saudi Arabia's Top Environmental License for Sustainable Developmen ...

#W7Worldwide Looks to Break New Barriers in 2024 After a Record Year of Excellen ...

Cigna Healthcare Names Leah Cotterill Middle East and Africa CEO, outside KSA

Catrice's drops new summer favorites: Slim Eye Shadow Palettes and Kohl Kajal!

Get Ready to have your Summer glow-up with essence Cosmetics' summer collection ...

Intersec Saudi Arabia gears up for its biggest edition to date by welcoming over ...

Saudi Arabian stars set for Esports World Cup

Marina Rinaldi celebrates grand opening of luxury store in Saudi Arabia