Search SaudiArabiaPR.com

Home >> Real Estate and Construction

What's Old is New: TikTok Partners with UTURN for an exclusive “Daily Fawazeer for Brands” During Ramadan

What's Old is New: TikTok Partners with UTURN for an exclusive “Daily Fawazeer for Brands” During Ramadan

Saturday, September 21, 2024/ Editor -  

Share

Home >> Real Estate and Construction

Riyadh, Saudi Arabia, March 25:  TikTok announced a partnership with UTURN, a leading publisher in the MENA region, to launch 'Daily Fawazeer for Brands Presented by UTURN' exclusively for TikTok during the holy month of Ramadan. This collaboration marks a significant milestone in bringing locally produced Saudi entertainment to TikTok's diverse audience.

In a market where online content consumption is high but local production remains relatively low, UTURN has been bridging this gap since its inception in 2010. Today, UTURN is a leading online content creator, producer, and publisher in the region, committed to delivering engaging content tailored to the local audiences. This Ramadan, TikTok and UTURN partnered to launch 'Daily Fawazeer for Brands,' which offers 30 days of engaging and entertaining riddles throughout Ramadan. 

Fawazeer Ramadan, which was originally an Egyptian television show featuring riddles presented in musical form, will be adapted to new audiences with a modern twist. Hosted by two beloved Saudi TikTok creators, TikTok users will be able to decode each daily Fawazeer before the answer is revealed post-iftar, enhancing the Ramadan experience on the platform, and making TikTok entertainment part of your Ramadan ritual.

Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia, TikTok said, “Fawazeer Ramadan dates back to the 1960s, and holds strong cultural influence, specifically in the Middle East. In partnership with UTURN, we’re blending tradition with a contemporary twist to resonate with today's diverse demographics. Through this exclusive adaptation and partnership with premium Saudi publishers, we not only honour our culture, but also tap into new audiences, providing advertisers with a prime opportunity to connect with fresh consumer segments.'

Kaswara Alkhatib, Founder and Chairman of UTURN said, 'Reviving the tradition of Fawazeer Ramadan is more than just about honoring our heritage, it's about embracing innovation and evolution. At UTURN, we recognize the multifaceted nature of storytelling and the power of collaboration. Teaming up with TikTok allows us to boldly experiment with formats, breathing new life into timeless narratives while tapping into fresh audiences. Through this partnership, we're not just preserving culture, we're creating new avenues for engagement and connection, shaping the future of content creation.'

UTURN's adaptation for TikTok aims to capture the essence of this tradition while integrating visual elements at the heart of the content through TikTok's native visuals, allowing for authentic branded content experiences. Ramadan is a time of heightened engagement and spending across the region, making it an opportune moment for businesses to showcase their products and services.


Previous in Real Estate and Construction

Next in Real Estate and Construction


Home >> Real Estate and Construction Section

Latest Press Release

SAF Registry to be Operated by the Civil Aviation Decarbonization Organization

G-SHOCK Reimagines Classic Designs with Iconic Styles Collection

Shop, Win & Celebrate Eid at Mercato & Town Centre Jumeirah!

First Health Insurance Company in KSA with No Pre-Approvals Required

Casio unveils G-SHOCK Collaboration with BarbieTM

Mercato Mall Celebrates Ramadan with an Exclusive Iftar, Heartfelt Giving, and a ...

IATA Welcomes Morocco's 'Airports 2030 Strategy'

GII Saudi Arabia plans to double its US investments in the next four years

Four Seasons Hotel Riyadh at Kingdom Centre Celebrates Exclusive Ramadan Collabo ...

HRH Crown Prince Mohammed bin Salman launches the Saudi Architecture Characters ...

Decoding the Unseen : Dr. Fawaz Skaff's Visionary Work in Radiology

Panasonic Unveils Matcha Sakura Range of 2-in-1 Hair Straighteners

VFS Global Academy and Transformative Academy Completes First Batch of Training ...

Fourth Milling Company Reports Strong Full Year 2024 Results with Record-Breakin ...

Shine Bright this Ramadan with SHEGLAM's Lunar & Stellar Box Set

The Circle project supports innovative, luxury fashion brands to expand into Sau ...

KAFD Fire Station completed and will soon be operational

The Science of Comfort : Dr. Abdullah Aboalkhair's Journey in Anesthesia and Pai ...

Four Seasons Hotel Riyadh Collaborates with Art of Heritage and Saudi Designer, ...

IATA World Cargo Symposium 2025: Navigating Geopolitical Shifts with Technology ...