Home >> Automobile

Car Buyers get into the Driver's Seat with TikTok's On-the-go Automotive series 'Moving Topics'

Car Buyers get into the Driver's Seat with TikTok's On-the-go Automotive series 'Moving Topics'

Monday, June 5, 2023/ Editor -  


Home >> Automobile

Riyadh, Saudi Arabia; 5 June 2023: TikTok has launched 'Moving Topics', an on-the-go automotive mini-series where users can take a ride with some of Saudi Arabia’s leading automotive figures and gain an immersive insight into the awesome innovation, technologies and trends shaping the industry.

A series that will span three episodes and be hosted by well-known TikTok creator Nayef Alhamrani, the first episode of Moving Topics aired on May 10 with Wail Baghdadi, COO of Aljabr Automotive, as the inaugural guest. The following episodes feature Ali Jasim Mohamed, National Marketing Manager - General Motors Brands - Aljomaih Automotive Company and Mohammed Al Bloshi, Retail Sales Manager - Aljazirah Vehicles. 

In line with TikTok’s reputation as the authentic virtual showroom that inspires, informs, and entertains to create long-term brand equity for car buyers of today and tomorrow, the new series builds on the strength and interests of the ever-growing community of car lovers on the platform. This is demonstrated through passive discovery and seen in the growth of key hashtags such as #Saudiauto which has over two million views. 

“Automotive OEMs and dealers seeking to connect with today’s consumers are facing unique challenges in an era where digital interactions define the purchase journey from discovery to test drive. In this landscape, content authenticity is essential to drive a successful automotive strategy,” said Jochen Bischoff, Head of Consumer Business Partnerships MENA – Global Business Solutions at TikTok.  “TikTok has emerged as the platform that connects brands and consumers via entertaining content that tends to come from Creators. This helps advertisers build brand equity with a new generation of car buyers. Our brand-new series 'Moving Topics' marks a strategic milestone in the journey to creating the perfect destination that rallies passionate autophile communities around automotive brands and authentic content creators. We are confident that this well-informed series will provide a new momentum to the joy and discovery of the automotive industry in the region.”

The new automotive series hosted some of the biggest experts and executives in the industry from the Kingdom of Saudi Arabia and the region, highlighting the exciting innovations taking place in the automotive sector. From motoring makeovers and car insurance talks, to the hottest new wheels in town and road tripping, Moving Topics reinforces exclusive knowledge, community bonding and trust through an entertaining platform.

Everyone can tune into the Moving Topics series on the platform's official channel and buckle up for an unforgettable ride ahead!

Previous in Automobile

Next in Automobile

Home >> Automobile Section

Latest Press Release

Saudi Arabia Wows International Delegates at UNESCO World Heritage Committee – R ...

Tele-ICU in Launched in Saudi Hospital

Innovest Signs MOUs with Leading Industry Partners to Drive Homeowner Population ...

Axile Placenta Almost Killed Saudi Mother & Baby

Saudi Arabia's Uruq Bani Ma'arid Reserve inscribed on the UNESCO World Heritage ...

The Royal Commission for Alula to Highlight Successes in Revitalising Arid Envir ...

Cisco Survey Finds 92% of Respondents in KSA Willing to Pay More for Sustainable ...

Celebrate Saudi National Day at Hilton Riyadh Hotel & Residences'

Abdul Latif Jameel Motors and Saudi Automobile and Motorcycle Federation Unveil ...

Saudi Triplets' Incredible Survival Story After Preterm Birth

Saudi Researchers Develop New Tech for Brain Tissue Imaging

Bupa Arabia Engages in MEA 2023 Digital Experience Show in Riyadh

Saudi Exchange Launches Four New Indices

KFSH&RC Achieves 98% in KLAS Global EHR Satisfaction Survey

Emirates Increases Flights to Riyadh for Saudi National Day

First AlUla World Archaeology Summit Wraps Up with Wide-ranging Explorations of ...

New Regulation: 35% of all Private Practice Dentists have to be Saudi

Innovest Concludes Participation in Cityscape Global with Unprecedented Success

Innovest Signs MOUs with Leading Industry Partners to Drive Homeowner Population ...

Virtual Medicine Saves Fallen Worker in Saudi Arabia