Search SaudiArabiaPR.com

Home >> Travel and Tourism

SAUDIA Selects Accenture to Transform Guest Experience

Sunday, November 19, 2023/ Editor -  

Share

Home >> Travel and Tourism

Will launch more than 260 new digital services within two years

RIYADH, Monday, May 23, 2023: SAUDIA, the national flag carrier of Saudi Arabia, has signed an agreement with global professional services firm Accenture paving the way for a digital transformation program that will make the airline’s guest experience seamless and highly personalized while improving operational efficiency.

Through this agreement, SAUDIA will use artificial intelligence technologies to significantly enhance its digital infrastructure and build more than 260 new digital and electronic services in two years. SAUDIA’s guests will be able to enjoy more personalized services and a smooth travel experience possible across the entire travel cycle, from ticket search and booking to check-in, and from in-flight services to post-sale support. 
All the digital systems developed by Accenture will be designed specifically for SAUDIA, increasing operational efficiency and reducing operational costs, thanks to a new enterprise-wide cloud-based data foundation.

This agreement will include several tracks to enhance SAUDIA’s guest value and help deliver the company’s strategic objectives. Specific initiatives will include a digital experience studio, digital infrastructure decoupling that accelerates and de-risks digital transformation processes, modernization of technical systems, creation of a cloud data lake, and development of a smart guest care center.


'SAUDIA is looking to reimagine how our guests can choose, buy and enjoy leisure, business, and religious experiences,” said Dr. Khaled Alhazmi, Vice President of Operations and IT Support, SAUDIA. “With Accenture’s support, we will create seamless and curated journeys with hyper-relevant experiences across digital and human-driven interactions. Guests will be able to modify flights, purchase transit eVisas, and enjoy new self-service features across all digital channels.” 
'Through this strategic collaboration, our primary aim is to enable SAUDIA to tap into the combined power of digital, cloud, and data, laying a strong foundation for continued innovation,' said Gerardo Canta, senior managing director at Accenture. 'We are honored to be working with SAUDIA to achieve its vision of creating a seamless, exceptional travel experience for its customers.” 


Previous in Travel and Tourism

Next in Travel and Tourism


Home >> Travel and Tourism Section

Latest Press Release

Passenger Growth Hits 5% in May

João Almeida: Racing for Glory and Riding for the Team

May Air Cargo Demand Up 2.2% Despite Trade Disruptions

UAE Team Emirates-XRG take home five National Championship victories

Jeddah e-prix double-header becomes most-watched formula e weekend in history, d ...

In the Presence of H.E. Al-Jasser … Mawani Signs Privatization Contracts for Mu ...

Hibrid and Alibaba Cloud Sign MoU to Deliver Advanced Streaming and Comprehensiv ...

Get Ready for Fabulous Summer Looks with BADgal BANG! Power Blue Mascara!

Make the Most of the Summer with an Unforgettable Stay at The Hotel Galleria Jed ...

UK Clinical Rotations Enriches SGU's students Medical Career

Equivator Invests SAR 30 million in Related to Drive MENA's Loyalty and Rewards ...

Bigger Thrills and Better Rewards Await You This Dubai Summer Surprises at Merca ...

CASIO Middle East & Africa Marks Six Decades of Calculator Legacy

SRMG Labs triumphs at Cannes Lions with Gold and Silver for The Second Release, ...

HSA Group Appoints Mr. Dirhem Abdo Saeed as Chairman of the Board

EASA and IATA publish comprehensive plan to mitigate risks of GNSS interference

Cluster 2 signs an agreement to advance smart airport operations in Saudi Arabia

African Energy Week (AEW) 2025 to Host Dedicated Energy Finance Track

EGYPTAIR discloses order for an additional six Airbus A350 aircraft

Riyadh Air places firm order for 25 Airbus A350-1000 aircraft