Search SaudiArabiaPR.com

Home >> Real Estate and Construction

Hilton Launches ‘Green Ramadan' at Hilton Riyadh Hotel & Residences in Partnership with UNEP West Asia and Winnow'

Hilton Launches ‘Green Ramadan' at Hilton Riyadh Hotel & Residences in Partnership with UNEP West Asia and Winnow'

Saturday, September 23, 2023/ Editor -  

Share

Home >> Real Estate and Construction

In a global first, Hilton will showcase its new Green Ramadan initiative at Hilton Riyadh Hotel & Residences. The campaign aims to improve local sourcing and reduce food waste across hotels in KSA, Qatar and the UAE. 
  
Riyadh, KSA, 27 March 2023: Hilton (NYSE: HLT), in partnership with the United Nations Environment Programme (UNEP) West Asia and Winnow, has announced the launch of Green Ramadan, an initiative which will see food waste reduction efforts implemented across several key markets in the Middle East, including the Kingdom of Saudi Arabia (KSA) at Hilton Riyadh Hotel & Residences. 
 
With reports from UNEP West Asia showing that food waste increases by 25% - 50% in the region during religious and social festivities, Hilton is introducing measures to minimise waste during the holy month of Ramadan and drive awareness around local sourcing and food waste. The initiative is in line with Hilton’s Travel with Purpose 2030 Goals to reduce food waste sent to landfill by 50%.
 
The partnership will combine Hilton’s drive towards a net zero future, UNEP’s ‘Recipe of Change’ food waste reduction campaign and Winnow’s AI technology – allowing for digitally led tracking of food waste throughout Ramadan. In doing so, Hilton will gather data to predict future procurement and production needs while also minimising its long-term environmental impact.
 
As part of the initiative, participating Hilton hotels across KSA, Qatar and the UAE will compost excess food waste, prioritise local food sourcing within a 50-mile radius, promote plant-based dishes, restrict plastic use across operations, and partner with food banks.
 
In Riyadh, Hilton Riyadh Hotel & Residences will offer guests a tasteful dining experience at Amara, its Ramadan tent, which will feature local produce from Nadec and Pure Harvest Smart Farms as part of a thoughtfully curated menu that helps to significantly cut food-related emissions. The hotel is also partnering with the Ita’am Food Bank to reinforce charitable giving and will donate 100 meals per day throughout Ramadan. Additionally, the hotel will collaborate with Black Cow to collect and compost Iftar buffet leftovers to be used as organic fertilisers locally.
 
Emma Banks, vice president, F&B strategy & development, EMEA, Hilton, said: “As a global hospitality brand, Hilton has a responsibility to lead the industry in the pursuit of sustainable solutions. We are delighted to embrace the holy month of Ramadan with the introduction of the Green Ramadan initiative. Our partner, Winnow, will play a crucial role in this digital-first approach to collecting food waste data and using it to inform our local procurement requirements. We’re also aligning closely with UNEP West Asia’s ongoing ‘Recipe of Change’ campaign aimed at reducing food waste across the value chain”.
 
“We hope that Hilton’s Green Ramadan initiative will set the standard for years to come by encouraging local food sourcing and reducing food waste,” added Banks. 
 
Mr. Sami Dimassi, UNEP representative and regional director, West Asia, said: “We are very pleased to collaborate with Hilton to activate this campaign across its key markets in the Middle East. Reducing food waste is not only about saving food, but also about saving resources. The only way forward is to work hand-in-hand by engaging the local community, private sector, and influencers. Today, every plate counts and so does every wasted plate. Let us all fight food waste and work towards a more sustainable future”. 
 
Marc Zornes, CEO and co-founder, Winnow, added: “Winnow is delighted to partner with Hilton and UNEP West Asia on this initiative during Ramadan. Food waste is an important area of interest for the region from a social and environmental perspective. Our intention is for this collaboration to be underpinned by real-world data and behavioural science, offering a playbook for the industry to tackle food waste”. 
 

 


Previous in Real Estate and Construction

Next in Real Estate and Construction


Home >> Real Estate and Construction Section

Latest Press Release

Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Priz ...

To Increase Capacity and Strengthen Supply Chains Minister Al-Jasser Lays Found ...

Aster Sanad Hospital Supports Saudi Talent at PSCEMS Career Day

G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season

UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title

Passenger Growth Hits 5% in May

João Almeida: Racing for Glory and Riding for the Team

May Air Cargo Demand Up 2.2% Despite Trade Disruptions

UAE Team Emirates-XRG take home five National Championship victories

Jeddah e-prix double-header becomes most-watched formula e weekend in history, d ...

In the Presence of H.E. Al-Jasser … Mawani Signs Privatization Contracts for Mu ...

Hibrid and Alibaba Cloud Sign MoU to Deliver Advanced Streaming and Comprehensiv ...

Get Ready for Fabulous Summer Looks with BADgal BANG! Power Blue Mascara!

Make the Most of the Summer with an Unforgettable Stay at The Hotel Galleria Jed ...

UK Clinical Rotations Enriches SGU's students Medical Career

Equivator Invests SAR 30 million in Related to Drive MENA's Loyalty and Rewards ...

Bigger Thrills and Better Rewards Await You This Dubai Summer Surprises at Merca ...

CASIO Middle East & Africa Marks Six Decades of Calculator Legacy

SRMG Labs triumphs at Cannes Lions with Gold and Silver for The Second Release, ...

HSA Group Appoints Mr. Dirhem Abdo Saeed as Chairman of the Board