Riyadh – 14 March 2023: Huawei, one of the world's largest technology providers, participated in Biban 2023, the biggest SME and entrepreneurship forum in Saudi Arabia, conducted at Riyadh Front Exhibition and Convention Centre from 9 to 13 March 2023, under the theme “Fostering Tangible Opportunities”. Huawei’s representatives shared the latest developments in HUAWEI AppGallery, HMS Core, and Petal Ads with the thousands of forum attendees.

Biban 2023 is a premier event in the industry, where the private and public sectors convene under one roof to exchange extraordinary business and entrepreneurship-related ideas and insights. Acting as a beacon of Saudi Arabia's aspirations to the world, Biban 2023 promotes dialogue and collaboration. The forum was populated with the most influential regional and global personalities in the entrepreneurship scene, inspiring the next wave of ambitious SMEs and startups. Visitors were captivated by Huawei's breakthrough solutions, which perfectly aligned with this year's topic. 

As a leading provider of ICT infrastructure and smart devices, Huawei owns and operates one of the top mobile ecosystems globally, paving the way towards a fully connected, intelligent world for all, ripe with growth opportunities for its partners. HUAWEI AppGallery, the open and innovative app distribution platform for HUAWEI devices, provides consumers with of the most popular local and international apps for their everyday needs. Having solidified its position as one of the top three app marketplaces in the world, HUAWEI AppGallery is currently available in more than 170 countries and regions, counting over 580 million monthly active users. Huawei remains committed to expanding its catalog of top-quality apps by further investing in local business alliances.

By leveraging the robust HMS Core Open Capabilities and Huawei's industry-leading support services, over 6 million registered developers are able to create innovative apps with advanced functionality and impressive performance. Huawei assists developers not only with the straightforward integration of HMS Core, but also with scaling and monetizing their apps. In addition to the superior capabilities provided by the HMS Core kits, the HMS Ads Kit enables developers to monetize traffic, while Huawei's In-App Purchases solution streamlines the payment procedure and supports all of the world's most popular payment methods. Most importantly, digital services based on HMS Core are not a privilege of Huawei devices users, but can be enjoyed by users of any device or operating system.

The third and equally important pillar of the company's Biban 2023 presence was Petal Ads. Huawei’s industry-leading programmatic advertising platform is built for publishers, advertisers and marketers who wish to drive growth and reach untapped and valuable new audiences. Petal Ads is steadily becoming the go-to advertising platform of an increasing number of businesses thanks to its unparalleled multidimensional targeting, excellent cost-effectiveness, and adaptability to unique market needs. The revolutionary platform enriches ads with premium features and distributes them with pinpoint precision to users across the entire Huawei ecosystem and beyond, maximizing the effectiveness of any advertising budget. Currently, there are over 18,000 apps integrated with Petal Ads, attracting millions of users each month.  

Biban 2023 provided Huawei with an exceptional platform for communicating its vision of a seamless AI life for all. The company’s representatives had the opportunity to network with industry experts, professionals, and bright local startups, bolstering Huawei's strong presence in the Kingdom of Saudi Arabia.