Search SaudiArabiaPR.com

Home >> Home, Furniture and Interiors

IKEA Reveals Nearly Half of Adults in the UAE Play Every Day

IKEA Reveals Nearly Half of Adults in the UAE Play Every Day

Tuesday, November 7, 2017/ Editor -  

Share

Home >> Home, Furniture and Interiors

HAPPIEST COUNTRY IN THE WORLD? 

Dubai, 7th November 2017:  The UAE could be one of the happiest places in the world, as nearly half of us have admitted to playing every day, according to a poll* conducted by much-loved Swedish home furnishing retailer, IKEA. 

Nearly 100% of respondents in the UAE think that it is important to enjoy play as an adult, with many identifying happiness and positivity as the main reasons why. From utilising it to connect with friends and family (26%) to discovering new ways of doing things (24%), play is considered highly important for both children and adults. 

In order to enable a better everyday life at home, IKEA has looked into how important play is as part of its ‘Let’s Play for Change’ campaign. Through prior annual research, IKEA’s Play Report has determined the definition of play as ‘engaging in a light-hearted activity that is satisfying and spontaneous’. 

One respondent to the IKEA poll said, “I believe that even if we grow old and become adults, we should keep the child in us. We don’t stop playing because we are old. We become old when we stop playing. Have fun! It keeps us young (at heart)!” 

According to the poll, parents play with their children a lot too, with 67% saying they play together every day. In line with IKEA’s previous research that found the living room is the heart of the home, the poll uncovered that both children and adults consider it the best place to play! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “IKEA has long studied how people play both inside and outside the home, and the importance of play for emotional health and wellbeing. Our poll really shows that people in the UAE consider play and their happiness high on the priority list and so we want to keep inspiring them to do so at home.” 

IKEA recently conducted its third global Play Report, exploring the importance of play for adults as well as children. The findings showed that play is a tool for people to sustain a healthy life, giving them room to be creative and making them happier. But people have also expressed that modern-day life is quick to steer people away from play and that it feels socially unacceptable to embrace a playful mind-set. IKEA wants to encourage you to make room this winter for more moments of celebration and play, and explore the child within. 

As part of the Let’s Play for Change campaign, IKEA will be hosting an exhibition, inspired by a magical playhouse fantasia, at Dubai Design District from 14th November - 9th December. It will also launch its global drawing competition from 16th - 26th November where children up to 12 years old get the chance to design toy that could become part of IKEA’s soft toy collection**. 


Previous in Home, Furniture and Interiors

Next in Home, Furniture and Interiors


Home >> Home, Furniture and Interiors Section

Latest Press Release

PayPal launches Seller Protection Programme in the UAE to support e-commerce in ...

MG Motor announces Middle East launch for new RX5 at this year's Saudi Internati ...

SUC Conducted the 10th CEO Lecture Series

Saudi Telecom Company and Thales launch enterprise cloud encryption service

Lenovo DCG Appoints Ingram Micro as Value-Added Distributor in Kingdom of Saudi ...

Time for Some AIGNER Love

A Large Number of Visitors in International Coffee and Chocolate Exhibition 2017 ...

Gala Awards Ceremony Honours Leading Finance Professionals in Saudi Arabia

SUC signed MOU with Waldorf Astoria Ras Al Khaimah

Automechanika Riyadh turns focus on exciting growth potential of Saudi automotiv ...

UAE National Day celebrated in Skyline Carnival 2017

SUC conducted Tour Guide Training Program for SCTDA

Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment

SOUQ Customers Enjoyed Biggest Regional Online Shopping Event in Record-Setting ...

The Ministry of Communications and Information Technology sponsors the 1st Saudi ...

Regional Chemical Industry Must Embrace Change as an Opportunity, Say Speakers a ...

Dar Al- Hekma Team Bagged Fourth Prize in MENAISC 2017 HACKATHON

NEW Peptide4 Night Recovery Cream-Oil

Al -Jazeera Paints Sponsors “Decofair” Award in Support of New Designers' Creat ...

Middle East economies are set for transition in 2018