Using ancient minerals from the Dead Sea in Jordan, Séla’s anti-aging products are developed with the highest in French formula innovation

Dubai, UAE, May 24, 2017:  Already a favourite within the Hong Kong beauty market, stocked in Harvey Nichols amongst others and most recently winner of the ‘Natural Product Line of the Year’ at the AsiaSpa Awards 2016. Iconic beauty brand Séla Ancient Minerals are set to take the Dubai beauty scene by storm, with their official launch into the UAE market over coming weeks.

Inspired by both the ancient city of Jordan and ancient skincare formulas from all corners of the globe, Séla is a brand that combines a unique French formula with ancient minerals from nature, including the Mineral Gold Range inspired by Cleopatra, Pearl Rice Range from Japan and China and Blue Secret from Geothermal water destinations. The Séla skincare range brings age-old beauty secrets together with modern natural science to create products that deliver immediate and long-lasting results. 

Paraben-fee, and made with pure mineral water from France, Séla meaning sea salt, La Sel, in French provides luxurious skincare products that tap into the healing properties of precious natural minerals. From sources such as nutrient-rich salts and mud from the Dead Sea in Jordan, as well as the rejuvenating properties of nutrient-rich waters from France, restoring skin to a beautifully balanced, healthy and youthful condition. 

Our bodies are composed of different minerals, which sustain the healthy growth of skin cells, balance PH levels, and improve metabolism. These potent minerals are gradually lost due to - aging, pollution, stress and many other lifestyle factors. Séla seeks to restore these with salts and minerals from the Dead Sea containing magnesium, calcium, bromide and potassium, which work to lock in moisture, improve defense mechanism, protect against pollutants, and bathe skin in a dazzling fresh glow. 

Specialising in care for varying skin types. Séla does not only use natural sources from the Dead Sea but works with a diverse offering of specially selected ingredients and plant extracts from nature throughout the range, from; Seaweed, Mother of Pearl, Caviar, Alpine Rice, Argan Oil, and Sweet Almond Oil. Each coming with it's own special benefit, for products that offer the perfect solution to your individual skincare needs. 

Séla offers a comprehensive range of unique products and formulations for the face, body and hair that target all primary skin and hair concerns for the consumer and practicing beauty professionals. Collections can be explored below;

MINERAL GOLD RANGE
Gorgeous Gold for Anti-aging
Escape the ravages of time with Séla’s Mineral Gold range. Specially formulated with high concentrated energising extracts, which are rich in the AHA enzyme and Vitamin B; nourishing and firming caviar, which is Vitamin A and D rich; as well as the lightening and anti-aging pearl, which is rich in Vitamin B, calcium and amino-acids. Mineral Gold is a gift from mother-nature that will turn back the clock to give you skin that is perfectly firm, youthful and gorgeous. Keep wrinkles away and experience a little gold magic when you try one of these products.

PEARL RICE RANGE 
Radiant White Glow
Rice is known for its ability to brighten and even out skin tone, as well as lighten age spots and freckles by inhibiting melanin synthesis. Using a formula consisting of compounds such as micronized rice seeds, rice oil and rice water from five Swiss alpine plants, this range is ideal for normal and combination skin types and is perfect for softening, moisturizing, brightening and balancing. The end result will be silky, luminous, milky skin.

BLUE SECRET RANGE 
Ambrosia of Youth
Volcanic activity in Iceland saturates the seawaters in the region with rare and potent ingredients such as the Laminaria Digitata seaweed and the antioxidant rich oil. This dynamic duo helps ease skin irritation, promotes wound healing as well as preventing aging and wrinkle formation. Using this nutrient rich geothermal water, seaweed, and French water, Séla has crafted the Blue Secret range to encourage beauty from the inside out and to provide treatment for sensitive, dull, congested or dry and aging skin. Séla’s Blue Secret range includes no colour and fragrance options, offering a revolutionary holistic approach to maintaining youthful, healthy skin by promoting radiance and suppleness over time.

INSTANT PERFECTION RANGE 
Designed Just for You
Using advanced technological processes, Séla’s Instant Perfection range of products are suffused with herbal and plant extracts, and are designed to solve a variety of skin ailments - so say goodbye to bad skin days forever! Go from saggy or dehydrated skin to increased elasticity and smoothness; from tired or dull skin to a radiant glow, while firming nutrients reduces the appearance of fine lines for a flawless complexion. Whatever the skin problem, this range will solve it and deliver skin that is moisturised, smooth and silky.

BODY GLOW RANGE 
Body Beautiful
Indulge your body with Séla’s healing Body Glow range of bath products, gels and lotions. Remove dead cells to reveal silky, smooth and touchable skin; have a pampering bath, moisturise and firm up with the Body Glow range that will leave you feeling fresh, fragrant and body beautiful.

MINERAL PROFESSIONAL HAIR CARE 
Strong, Silky Hair
Beautiful hair gives you the confidence you need to take on the world! With Séla’s Mineral Professional Hair Care range, you’ll be sure to find a product that meets your hair care needs, as well as delivering amazing results. Very dry or color damaged hair will benefit from the powerful; moisture rich products that nourish roots and rejuvenate weakened follicles.

The collection is now available to shop at NStyle salons across Dubai, with further stockist announcements soon to be made, product prices range from AED 160 – AED 620.