Cyber-shot HX350 features ZEISS® Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom[1] for awesome close-ups

Riyadh: Sony Middle East and Africa brings to the country the latest Cyber-shot™ HX350 high-zoom camera great for expansive landscapes to exotic wildlife and family portraits. 

With a mix of easy-to-use features and DSLR-inspired styling, the new Cyber-shot HX350 is best suited for discerning photographers graduating from smartphone snaps. Fitting beautifully in the hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens. 

The camera is good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1,200mm super telephoto (equivalent in 35mm format). Clear Image Zoom doubles maximum magnification to a breath-taking 100x1, bringing distant buildings, people and animals jaw-droppingly close.

Camera shake is the enemy of high-zoom shooting, as any pro knows and the Cyber-shot HX350 is packed with Optical SteadyShot™ that cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology. 

Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels and speedy BIONZ X™ image processing engine. The Cyber-shot HX350 is also great for shooting indoors or in low light resulting to crisp, low noise images and pristine Full HD video footage. 

The easy to use Cyber-shot™ HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. The full P/A/S/M controls provide all the exposure options needed to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.

The camera also provides a high-contrast electronic viewfinder, the same on a DSLR, or use the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution. The Cyber-shot HX350 has extra shooting refinements including the Motion Shot Video that offers a split-second series of superimposed images for any action photography. 

It also has a TRILUMINOS™ Colour support that is compatible with BRAVIA™ TVs ensuring still shots are bursting with vivid, vibrant colours. After shooting, connect the camera to a 4K television for a big, beautiful view of the photos. 

The Cyber-shot™ HX350 will be available in Saudi Arabia from 22nd March 2017 onwards at SAR 1,699.